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detail Supply chain of reliance fresh............
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Reliance Fresh - Supply Chain
PRESENTED BY:- Mrugesh Mahale-13020242020
Mayur Jilhawar-13020242016
Outline Of Presentation
Introduction
Business Model
Production Range
Supply Chain Management
Introduction:-Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India.
Type Super market
Industry Retail
Founded October 30, 2006
Headquarters Mumbai, India
Key people Mukesh Ambani
Website www.ril.com
Stores 453
Business Model
Store Small & Medium Store
Merchandise Food & FMCG Products
Investment Per Store Rs 5 To 6 Million
Catchment Area 2 To 3 Sq Km Radius
Market Positioning Convenience Store
Product Range : ONLY VEGETERIAN Fresh Vegetables & Fruits
Staple
Processed Food
Beverages
Personal & Home Care
Dairy Products
Supply Chain of reliance fresh:-
Approaching farmers directly , there by reducing procurement wastage.
Better returns to Indian farmers and manufacturers Greater value for the Indian consumers
Supply chain :- Place where vegetables and fruits received.
Processing of fruits and vegetables.
separating rotten ones and their packaging.
Objective of Collection Centre is to buy fresh and good quality of fruits and Vegetables company can save the vendor and mundi charge through these practices.
Local farmers
COLLECTION CENTRES LINKED WITH CONSORTIUMS
RELIANCE FRESH OUTLETS
FARM TO OUTLET MODEL
Reliance Fresh Supply Chain ModelModel 1: First Reliance Fresh Model
FarmersFarmers Farmers
Collection Point
Processing
Reliance FreshReliance FreshReliance Fresh
Farmer own transportation
Farmer own transportationFarmer own transportation
Reliance Own Logistic
Reliance Own Logistic
Reliance Own Logistic
Reliance Own Logistic
Reliance Fresh Supply Chain ModelModel 1: Wholesale Reliance Fresh Model
FarmersFarmers Farmers
Collection Point
Processing
Reliance FreshReliance FreshReliance Fresh
Farmer own transportation
Farmer own transportationFarmer own transportation
Reliance Own Logistic
Reliance Own Logistic
Reliance Own Logistic
Reliance Own Logistic
Wholesale Wholesale
Cold trucks Cold trucks
Supply Chain Model
PUSH STRATEGY
Point of sale displays. Special Displays. Dealers Premium, Gifts. Advertising materials. Catalogs and brochure. Events. Sampling.
PULL STRATEGY
Coupons Samples Premium and gifts Refunds/Rebates POP advertisement.
Strong Financial s Of Holding Company & Brand
Private Label Sale – Reliance Select
Contract Farming Network – 1600 channels in
villages Backward Integration
Strategy
Domestic Competitors like Big Bazar
Brand Cautious Customers Opposition From
Unorganized Retailers Employee Attrition Rate Change In FDI Norms in
Retail Sectors
Increase In Net Margin Untapped Rural Market
Potential Sale of Reliance Select
products In Open Market Expansion In Metro & Tier
Cities
Poor inventory control Less Innovative
Promotional Scheme Lack Of Use Of Advance Of
Information Technology Lack Of Facilities To
Customers like Parking, Compact Layout etc
SWOT ANALYSISStrength
ThreatsOpportunities
Weakness
Reference
www.ril.comwww..reliancefresh.comen.wikipedia.org/wiki/Reliance_Fresh
Thank You!!!