Rebranding your Profession:A Pre-Conference Workshop

Date: 29 November 2011Venue: MINDEF LibraryLead Facilitator: Nurhazman Abdul AzizCo-Facilitator: Janice Chia

AgendaTime Activities Facilitator

0830 – 0845 Icebreaker Janice Chia

0845 – 1000 Why Rebrand? Janice Chia

1000 – 1020 Break

1020 – 1130 Social Media Strategies Hazman Aziz

1130 – 1230 Hands On Hazman Aziz & Janice

1230 – 1300 Lunch

1300 – 1530 Options to Rebrand Hazman Aziz & Janice

1530 – 1550 Break

1550 – 1700 Presentation & Wrap up Hazman Aziz & Janice

LET’S GET TO KNOW AROUND YOUIcebreaker : creating the knowledge awareness

Activity

Some things don't change

“Despite being made in the 40's, this film still holds up pretty well. It's nice to know that patrons have not changed in all these years "I'm looking for a blue book". It also does a good job of introducing the various fields of librarianship as well as the different types of libraries in the profession. It also emphasizes the fact that a library director needs to have many of the same skills that would be required in a CEO of the private sector. The section on outreach is poignant as well- in the 40's, they were making pamphlets and films; today, we are posting webcasts, blogs, public service announcements on television, and the like. So although technology changes, the basic principles have remained the same.”

Everyone makes a paper airplane and writes:

1. Name, 2. Organisation3. What makes you happy4. What makes you sad

Reference:

Video: http://www.archive.org/details/Libraria1947

WHY REBRANDExercise: Using Knowledge Management Based on experience learning

Exercise 1

Think of some words associated with your profession.

Write down on the post-it pads and paste them on the wall behind.

Exercise 2

Write down on the post-it your dream about your profession.

Think out of the box. Think “Why can’t Librarians be ….”

Exercise 3

Walk around and take a look at the post-its.

Which do you think is most interesting? Vote.

LIBRARY

Exercise 4

Get around in groups.

Put together some points on why you feel your profession needs rebranding.

Exercise 5Present what you have find out

Coffee Break

British Mobile Film Units and the Central Film Library - 1947 Educational Documentary

Url: http://www.youtube.com/watch?v=dS36N2zsh0U

SOCIAL MEDIA STRATEGIESCreate: Knowledge development to develop strategies

New Normal in Digital Era

JISC - Libraries of the Future : http://www.youtube.com/watch?v=UjoJd_uN-7M

The World of Social Media

Illustrated by Hazman Aziz, 2011.

The World of Social Media

Illustrated by Hazman Aziz, 2011.

The Importance

Illustrated by Hazman Aziz, 2011.[Video : http://www.youtube.com/watch?v=mgp7GwHxV14]

ARE YOUAWARE

Hazman Aziz : http://hazmanlabs.com

The Importance

Illustrated by Hazman Aziz, 2011.[Video : http://www.youtube.com/watch?v=mgp7GwHxV14]

WE LIKE•THE WEB

The New Normal for Knowledge Professionals

• Information in a ‘Good enough world’

• Many information contributors

• Mobile devices everywhere

• Technology is disruptive

The Innovation Strategy

Innovation Strategy

Innovation Strategy

Competitive Contents

Provide competitive contents to make users rely on the library and librarians first to get information

Differentiate your library from Google in contents and their service

Add value on the open access web contents

Can we support experienced based

learners?

Do we have enough resources to support learners other than

text learners?

Innovation Strategy

User Satisfaction• Emphasize timeliness

• Create new services continuously

• Provide personal service

• Particularly satisfy the users in charge of library

budget and evaluation

• Gather information about users’ behavior

• Communicate with users at each service stage

Innovation Strategy

Efficiency• Get out of the perception of operation in the

traditional libraries

• Don’t stick to the physical features such as library space and volumes

• Simplify call number scheme for some collections to save time for subject classification (Ex. KR-2010-032 DI-66742)

• Develop more effective service systems to improve the value of librarians

Transformative DevelopmentsIn-depth Information Service:Embedded Subject Librarian Service

• Must have background in a related field and a master’s degree

• On-site visits

• Tracking the trends:• R&D strategies & policies alerts• R&D trends alerts

• Investigating important issues• Special analytic reports on R&D developments• Special research reports on hot issues

• Comprehensive Analysis on R&D:• International R&D competitiveness reports• Domestic R&D competitiveness reports

Transformative Developments

Integrated Information Service

a desktop information tool to search catalogs, databases, Google, etc. without leaving work environment tasks such as word processing and email writing

Transformative Developments

Integrative information systems

Transformative Developments

The ToolsYou will learnt to use:

• Facebook

• WordPress

• Twitter

• Youtube

Go to this url for the Booklet: https://www.facebook.com/groups/298879006798098/docs/

Make sure you join the Group:https://www.facebook.com/groups/298879006798098/

http://www.youtube.com/watch?v=NugRZGDbPFU&feature=edu_spotlight

HANDS ON EXERCISE ON VARIOUS SOCIAL MEDIA PLATFORMS

Learning to manage the knowledge

Hands On!!You will be given different social media tools. You will also be given some time to try these different platforms, if you haven’t already tried it.

Put down on flip chart

• What you like about this platform?

• What are some possible uses of these platforms for your library & provision of services?

• How can you use this platform to revolutionize your profession?

Lunch

Go for your lunch and talk about your ideas over lunch

OPTIONS TO REBRANDLearning to develop the knowledge

Hands On!!You will be given different scenarios. Consider these scenarios and propose strategies to repackage & rebrand your library & services.

Consider the elements covered in Social Media Strategy Development in your proposal. Mainly:

1. Listen & access your world – what your customer’s want

2. Make a SWOT analysis

3. Define your GOALS

4. What programmes will you introduce and why?

5. Who will you involve?

6. Which social media platforms will you use & why?

7. What policies will you put in place for each social media platform?

Tea Break

Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media

Url:http://www.youtube.com/watch?v=EhqZ0RU95d4

PRESENT YOUR IDEAKnowledge Presentation and Immersive