R&BANALYSIS OF R&B MUSIC VIDEOS

RIHANNA – BITCH BETTER HAVE MY MONEY Low pitch lighting Narrative – storyline Performance – lip syncing Use of close ups – voyeurism Provocative clothing/nudity – male gaze Use of fire, smoking and violence throughout the music video Use of wide shots Amplifying video content to match lyrics

BEYONCÉ - YONCE Low/high pitch lighting Women wearing provocative clothing – male gaze/voyeurism Use of close ups Blurred/distorted in images Dark/revealing clothing Striking make up Wide shots

CHRIS BROWN - LOYAL Close ups of the artist Performance – dancing and singing Women shown in revealing clothing – male gaze High pitch lighting – bright colours Camera pans around the dancers In the city Wearing a had Women behaving provocatively - voyeurism

DRAKE - HEADLINES Low pitch lighting Lip syncing Use of editing Abstract/performance music video Quick cuts Smoking, drinking alcohol Wearing dark clothing Close up of artist Wide shots