RADIO GLOSSARY

Audio  Sound;

Crossfade Fade out of one element while simultaneously introducing another.

Deejay or DJ Host of radio music program; announcer; "disk jockey."

Drive-time  Radio's primetime: 6-10 a.m. and 3-7 p.m.

Dub Copy of recording; duplicate (dupe).

Hype Exaggerated presentation; high-intensity, punched.

Jingle Music commercial or promo; signature, aural-logo.

Mix Integration of sound elements to create desired effect; production

Morning Drive Radio’s most listened-to day section: 6:00-10:00 a.m.

Music sweep Several selections played back-to-back without interruption; music segue.

Narrowcasting Directed programming; targeting specific audience demographic.

Playlist Roster of music for airing.

Production The use of studio equipment to combine sounds into a finished product.

Psychographics Research term dealing with listener personality, such as attitude, behaviour, values, opinions, and beliefs.

Punch Emphasis; stress.

Reach Measurement of how many different members of an audience will be exposed to a message.

Recut Retake; re-record, remix.

Sound bite Audio portion of interview.

Sponsor Advertiser; client, account, underwriter.

Spots Commercials; paid announcements.

Station identification Station call letters and wavelength; for example: 97.6FM BBC RADIO 1

Stringer Field or on-scene reporter; freelance reporter.

Sweep link Transitional jingle between sound elements.

Talent Radio performer; announcer, deejay, newscaster.

Talk Conversation and interview radio format.

Telescoping Compressing of sound to fit a desired length; technique used in audition tapes and concert promos, editing.

Time spent listening (TSL) Measurement of average amount of time spent by average listener tuned to a station.

Total Survey Area (TSA) Geographic area in radio survey.

Transmit  To broadcast

Turnover Measurement of how often listenership changes from time period to time period.

Voice-over Talk over sound.

Voice-track Recording of announcer message for use in mix.

Volume Quality of sound; audio level.

Volume control fader.

Vox Pop usually a recorded interview used in a later show

Windscreen  Microphone filter used to prevent popping and distortion.

Wow  Distortion of sound created by inappropriate speed; miscue.