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Quiksilver presentation group 3. (Armando, Txema y Asier)
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• 1969: Alan Green starts working on prototypes
• 1974: U.S. manufacturing• 1976: Quiksilver license. • 1991: Quiksilver Europe. • 1994: Girls boardshort, with
the brand name Roxy.• 2003: Expansion into China. • 2004: Quiksilver acquires DC • 2005: Jim Stroesser is
named the first ever GM• 2008: launch of Women’s
line.
- 600 stores across Australia, New Zealand and the Pacific, Europe, Ameria, Asia and Africa.
- The logo for Quicksilver is called, inspired by a Japanese print, "The Great Wave Off Kanagawa."
- The company's DC and Hawk are also part of Quiksilver, and they have the same style based on surfing, skateboarding and snowboarding.
- Image of high quality goods
- It's known all around the world
- It's the leader in manufacturing surfing, snowboarding and skateboarding goods
- Many important sportsmen and sportswomen sign with Quiksilver
- They don't have too many stores
- Expensive clothes
- Until 2008 they didn't launch a woman's line
- A lot of competitors
OportunitiesOportunities- Expand in more countries - Manufature clothes for other sports like football and basket - Improve the costumer care
- Their image depends on the image of their sportsmen and sportswomen
- The financial crisis affects their sales
- The increase of fake goods
- They should manufacture football and basketball clothes so that the can offer
goods to other market segment
-They should open more stores so that they can be more competitive
-They should made a course to improve their costumer care
THANK Y O U
Armando Fernández Heras
Txema Carbajo Deán
Asier Armendariz Lopez