Dustin Bui

What is it?

• Largest online retail mortgage lender

• Quick and easy online lending services

Financials

• Revenue: $3.6 B as of Oct. 2014

• Closed $80 B in loans 2013

• Doubled its workforce 2012-2013

History

• 1985 - Founded by Dan Gilbert

• 1991 - Bought by Intuit for $532M

• 2002 - Gilbert purchased Quicken Loans subsidiary back for $64 M

• 2010 - Moved HQ to Detroit with 1700 team members

• 2011 - Set record $30 B in closing loans

• 2012 - Broke record with $70 B

What’s Hot

• Rocket Loan

• YOURgage

• MyQL

Secret Sauce

• Startupish company culture in mortgage industry

• Lots of interns + efficient training = cheap labor

• Innovation in lending and up to date in latest tech!

• Paperless/Online loan process (~30 day completion from 3-6 months!)

Story

Competition

• Bank Of America Home Loans

• Discover Home Loans

• Capital One Home Loans

• Why does Quicken beat them? Web site optimization

(tech, mobile, user experience); breadth of social media

participation; and search engine best practices and search

engine optimization (SEO).