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Question 5

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Question 5HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

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I addressed my audience with the use of casual and simplistic language to spark their interest with the use of short witty language as oppose to long sophisticated sentences. This makes it easier for me to attract my niche age group of 16-30 year olds (teens/young adults) by encouraging them to read on with enticing insights into the articles. Another way I have attracted my audience is through the use of images and content, as they are both key elements in selling a media product. My images are relevant to my articles and genre, as well as being sharp and clear, which appeals to all. The content was carefully chosen to correspond with my chosen music style and theme so that people would take an interest. Additionally, I have included a lot of content (i.e. listing lots of stories and articles on the CP, long interview on DPS, plenty of cover lines), which will make the readers feel like they are certainly getting what they pay for, encouraging their loyalty to regularly purchasing the magazine.