HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

Research and Planning

GENRE RESEARCH

My genre research allowed me to identify the

conventions of horror films. I found out some of the most

stereotypical horror imagery includes blood, fire,

silhouettes, close-ups etc. Because of this, I was

determined to include the specified imagery in my film

opening because my target audience are mainstream

horror fans, who will be enticed by the stereotypical,

mainstream horror imagery.

MISE-EN-SCÈNE RESEARCH

Another way I aimed to draw in my target audience is

through the use of low-key lighting. I used low-key lighting

in my film opening because my mise-en-scène research

encouraged me that low-key lighting was the most common

and most effective kind of lighting for horror films, as it

adds drama and eeriness. Therefore, my mainstream horror

fan target audience will pick up on the convention of low-

key lighting, indicating that my film is perfect for them.

PRIMARY AUDIENCE RESEARCH

Similarly to the genre research, my primary audience research

helped me to draw conclusions about using stereotypical horror

imagery. When interviewing my target audience, I found they

responded much better to stereotypical imagery like blood, fire

and silhouettes, as they felt this kind of imagery was much

more effective at connoting the genre. Due to this, I decided to

include stereotypical imagery in my film opening, in the hope

that my target audience would be drawn in by it.