What type of media institution might distribute your

media product and why?

The type of media institution that might distribute my media product is IPC media. This is because it distributes the indie magazine “NME”, and I have used this magazine to compare to mine. I have used the same sort of images, fonts, layout and language that is used in NME to relate to this publishing company.

Some of the other products that IPC media distribute are:

Essentials

Look

TV Times

Teen Now

Decanter

Cycling

Motor boat

Nuts

Living etc

Country Life

There are a variety of different audiences that IPC media would appeal to. They distribute a wide range of magazines to try to appeal to as many different ages and both genders of people. The audience that I researched was the NME target audience. This audience was young adult males of the social class ABC1 who are interested in music and life stories of famous musicians.

The audience that my product appeals to is the same as the one that NME media magazine appeals to. I have chosen a younger male target audience and used language and a variety of images to appeal to this audience. I have chosen this target audience because it is the same as the NME and my magazine has very similar images, font styles, colours and layouts towards it. Both magazines appeal to the young male target audience.

NME uses a wide variety of media to show their magazine brand. This includes:

Website

Video

Radio

Blogs

Magazine

Photos

Adverts

IPC Media is split up into 5 divisions each specialising in different areas. Each of these divisions have a director in charge of them. The five divisions are:

Is the mass market women’s division

Is IPC’s men’s division

Is the upmarket women’s division

Is advertising division

Is the marketing and distribution division