QUESTION 1:IN WHAT WAYS DOES YOUR MEDIA

PRODUCT USE, DEVELOP OR CHALLENGE CONVENTIONS OF REAL MEDIA PRODUCTS?

Lydia Bedding

Film posters.Here is our teaser and theatrical Film posters.

We decided to use existing media conventions when creating our posters to ensure our target audience (18+) would be very aware of the horrorgenre.

We used typical horror poster conventionssuch as:-The use of dark colours and shadows to connote the fear of the unknown.-Grainy blurred images.-The demonic iconography.-A large scary eye-catching image.

This horror filmposter is similarto our own, with theuse of a grainy/blurred image. Thisconvention is useda lot in horror filmposters as it adheresthe idea of the unknown.

Film magazine.Similarly to our film posters, we decided to stick to conventions with our film magazine. This decision was madeto ensure that our target audience would be able to acknowledge that this is a film magazine.

We followed the main conventions of ‘Premiere’ magazine.We used a large bold masthead and used a main image of the actor from our film trailer in smart clothing. The actor beingin smart clothing and not in their costume for the trailer, connoted to our audience that they would be reading aboutthe actor behind the character.

As you can see we followed the style and layout of premieremagazine. We stuck to conventions in order to create a goodprofessional looking film magazine.

Film trailer.

We aimed to challenge as well as stick to conventions of horror in our trailer,examples of this are as follows:

Sticking to conventions

Challenging conventions

The narrative included themes of witch craft and fear of the unknown.

The use of a journal/spell book connotes the idea of hybrid genre: a combination between fantasy and horror which is unusual.

Fast paced editing and hand held camera shots.

Horror trailers usually have a frantic orchestra sound to them, we challenged this with our soundtrack as we reversed a happy upbeat song at the climax of the trailer, this anchored the sense of confusion within our audience.

Forrest location. Similar to ‘Blair witch project’.

The happy music and scary trailer could slightly contradict itself as humans strive for consistency and would feel confused and un easy with the combination of happy music with a scary action and climax.

Extreme close ups to cause confusion as the whole object is not clear.