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Design thinkingas a Framework forUser-driven Innovationsin Libraries
Ladislava Zbiejcuk SucháDivision of Information and Library Studies (KISK), Masaryk University, Czech Republic
A small introduction
• Teaching methodology of research• Helping libraries with their research• Still looking for the best framework for
research & innovations in libraries...
Information ServicesDesign• Innovation doesn’t just happen• It is driven by empathy, creativity and
the ability to get things done
• MA specialisation at Division ofInformation Studies and LibrarianshipInformation Science + Design ThinkingPlus a little bit of project management, leadership and marketing…
Design thinking process
• Storyboards• Prototypes• 3D models• …
• A/B tests• Evaluation
questionnaire• …
• Brainstorming• SWOT• Personas• …
• Interviews• Diaries• Observation• …
Learning Analysis
DesignTesting
1. Define the problem and learn from users• Desk research• Interviews• Group discussions• Questionnaires• Observation• World Café• Mystery shopping• Graffiti Walls• (…)
2. Analyze results
• Touchpoint mapping• Personas• Empathy maps• SWOT analysis• Lean Canvas• Thinking Hats• (…)
3. Design the right solution
• Prototypes• Service journey• 3D models• Storyboards• Landing Page• (…)
4. Evaluate
• User testing• A/B testing• Evaluation questionnaire• (…)
Design workshopsfor czech libraries• The set of workshops in 2012• 7 public libraries (public, academic,
scientific)• 7 workshops• 5 days, 10 academics + 30 librarians
• Main question: Is design thinking usefulfor libraries?
Case study: Planning a relaxspace in the faculty library
• Faculty of Arts, Masaryk University• Innovation as a student’s project (MA
thesis)• 30 employers• 20 000 books• 9 500 students
Phase 1:Learning
• Observation• Group
discussions• Interviews• Focus Groups
Phase 2:Analysis
• Importance/difficultymatrix
• AffinityClustering
• Personas
Phase 3:Design
• Creativeworkshops
• 3D models
Phase 4:Testing
How to run the design process in your library?
Let’s stay in touch!
• www.libdesign.cz• www.kisk.cz• QQML 2015
Alena ChodounskáLIBDESIGN: 35 methodsfor better services(Thursday. Room 2, 9:00)
Ladislava Zbiejczuk Suchá
@ladkas,