Q5- How did you attract/address your audience?Kate Sutton

Addressing the AudienceAs I chose to do a trance/dance styled magazine one method in which I adapted it in order to address the audience is the language that I had used. Many people from this audience use word abbreviations and contractions which are culturally understood. An example of this in my magazine is on my double page spread, where I used words such as “Yanno” instead of ‘you know’ and “bants” instead of banter. This makes words shorter and easier to say, it also makes my target audience relate to the magazine and enables them to feel as though it is aimed at them and people they know.

Another method in how I address the audience is by direct address. I use this on my contents page ‘Send us your funniest holiday snaps…’ which automatically involves the reader which then starts to establish a personal relationship as the readers feel like their needs and wants from the magazine are being catered for, and that they have some involvement in its outcome.

Other ways to attract..The subheadings used on the front cover offer small snippets of information about clubbing, festivals, opening nights etc, which are all common related interests between the target audience of music interested young adults, whom enjoy clubbing and partying as a past time. This would grab their attention as it offers information in which they would want to find out more about – then enticing them to want to read the rest of the magazine to see what else it has to offer them, that occupies their interests.