4 Who would be the audience for your media product?

Intended Audience

The audience we intend to attract would be quite a wide demographic. We would intend on using the cast to the best of abilities, people a similar age to the cast would be likely to be pulled in to seeing the movie, this is because they relate to the characters, even if its only age that they relate to.

Young adults to middle aged people would be a great demographic, however we intend on targeting teenagers and upwards. The wider the demographic the better.

concept

The concept of the movie would attract an audience who are interested in crime movies/shows. A generic idea of a bank robbery coupled with the unusual idea of someone going into prison to break someone out means that some of the concept is recognisable and then some of it is new to the audience. Giving a new idea to the crime thriller means people would want to see if the new idea works.

Gender

The idea behind the gender theory, this type of movie would be typically, a male because there are two strong female characters in the film it would appeal to women as well.

Using strong female characters means that we can target a female audience, and intend, hopefully, to be able to achieve this with we will have a demographic twice the size we would have had initially.

E.G. Salt

Cetificate

We intend to target a range of ages, due to the content we rated this as a 12A due to the mild violence, but nothing inappropriate for the film.

We believe that the film will be suitable for ages of 12 and under, however we feel it would be more appropriate for a younger audience to be accompanied by an adult, just because there is mild violence.