+

Online Survey Results

Q3: What have you learned from your

audience feedback?

+This basic question was

useful in terms of finding out

who we were addressing as

our audience. It was very

helpful that there were more

females answering the survey

as we knew that they would

be our target audience.

+This was also an important

question as it allowed us to

see whether we were

addressing our targeted

audience. The majority of

our respondents were of our

targeted age group of 18-24,

with some younger audience

members. We also had a

response from someone of

an older age group which

helped us understand how

the film would be received in

other age groups.

+The results to this question

confirmed that our audience

understood our trailer as a

romance genre which was

positive feedback as we had

clearly delivered our

particular genre.

+This question also gave us

positive feedback as no one

did not understand the

narrative. The majority fully

understood and only 3 didn’t

completely understand. The

following questions asked

about the narrative in more

detail so we could work out

which particular bits of the

narrative didn’t work.

+ Q5. Please give a brief

summary of what you

think the film is about.

The responses to these

questions were also very

positive as they all seemed to

get the general gist of what

the trailer was about. They all

seemed to understand the

basics of the plot about the

growing separation of the

couple, but some also noted

the importance of Isaac’s job

in their relationship and also

the role of his secretary.

+We wanted to single out those who

did not fully understand the

narrative so that we could work out

which were our weaker points and

how, if it was a real product, we

could improve it to suit our

audience.

Interestingly, 2 out of the 3 respondents who could not identify the narrative were

male, and all 3 were of the 15-17 age group. However, looking at their summary of

the narrative, they actually seemed to understand the narrative similar to all of the

other respondents. Therefore, it is possible that our narrative was not clear enough

as they were unsure whether they had fully grasped it. This was commented on

from the female who did not fully grasp the narrative as she suggested that we

need to 'include more of a storyline' as an improvement.

+

This question gave us

quite positive feedback as

the majority of our

respondents said that they

would see the film.

However, to find out why

people did not want to see

it, we followed this

question up by asking

them why they would or

would not want to see it.

+Q7. Why/Why not?

Some of the people who

wanted to go and see the

film fitted neatly with our

research of an active

audience and how certain

people respond to certain

films. This seemed to work

with people who identified

particularly with romance

films.

These results relate to our research of our

audience as a ‘personal integrative’

audience. This is because these respondents

wanted to see our film because they could

identify with the characters as a similar

situation.

These results showed that some of our

audience enjoyed the enigmas in our trailer

and this would make them want to see it. This

relates to our research of a cognitive audience

who want to solve mysteries through film.

+Q7. Why/Why not?

Others were drawn to the

film for more creative or

aesthetic reasons. This was

also beneficial to us as it

suggested that our film may

possibly be appealing to a

more widespread audience

rather than those who just

enjoyed the romance genre.

These respondents liked the composition of

our shots. This was positive feedback as we

had tried to replicate certain shots of other

trailers which we had liked and had influenced

us, such as the shots of the beach in ‘Like

Crazy.’

This result suggests that our choice of actors

and location would draw another audience

that may not necessarily be into romance but

simply enjoy the aesthetics.

+Q7. Why/Why not?

The majority of people who

did not want to see the film

were people who

particularly didn’t enjoy the

romance genre.

For some, our narrative was not

interesting enough. Therefore we could

possibly have included more enigmas or

not given too much away to attract a

wider audience.

These responses suggest that these

respondents did not enjoy the romance

genre, and therefore would not like our

film.

+This was a very varied

response, but most agreed

that they would watch the

film through online

streaming, which reflects the

fragmented audience we

have to target in an age of

technology. The second

most popular choice was

arthouse cinema which

reflects that our audience

recognized our genre as

indie and low-budget.

+Q9. What would you

improve about our

trailer?

The results to this question

appear to split into two

different groups: narrative and

actors, and camera

work/editing.

In terms of acting, most

thought it could have been

better as it limited the trailer’s

progress. Response on the

narrative as many thought we

gave too much away, whilst

others felt that there was not

much of a plot.

For editing and camera work,

some people noticed specific

things that we could have

improved.