IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS

COLDPLAY- CLOCKS

Coldplay are a British alternative rock band who sing Clocks.

The song features ambiguous lyrics and therefore has a sense of mystery behind them.

We liked the idea of this because you could interpret them in anyway that you wanted.

The song we used is still Coldplay's most successful song since it won the record of the year in 2004.

ALTERNATIVE ROCK

Alternative rock is a genre of rock music emerged in the 1980s and was more popular by the 1990s. Although most people believe that rock music is a loud, distorted guitar sound, but however it was more about the music style.

Their lyrics are normally about social concern things like: drug use, depression, and environmentalism.

CODES AND CONVENTIONS Codes are signs that create meaning. They can

be divided into technical and symbolic codes. Technical codes are when the equipment used

tells the story for example, camera work etc. Symbolic codes are what we see, for example,

the characters actions tells us what is going on. Music Videos have both technical and

symbolic codes. Conventions are the way something is done.

Conventions are genre specific. So each music genre have different conventions.

VIDEO

The music video can either be narrative or performance. We decided to use both a performance, with Jeff singing and Emma playing the piano and narrative with the clocks and candles. We think that both aspects worked well with each other even though it was predominantly performance

Coldplay usually use a lot of performance in their music videos. Therefore, when we used a narrative aspect we were breaking the codes and conventions of Coldplay's music videos.

DIGIPAK

Coldplays Digipak for Our Digipak for our Viva La Vida Clocks.

DIGIPAK We decided to have a picture of Jeff on the stage at the back and with songs

down the left hand side. We thought that this would be effective yet simplistic; it would still attract the audience’s attention. We thought about having another photo of Jeff on the front cover, we decided maybe the magazine advert. This way people would be able to recognise the album because they have seen the magazine advert, also as Jeff is shown mostly in the music video. We thought about using a clock on the fold in panel, this is because we wanted to promote our music video more and as soon as they open up the product the clock is the first thing they see. We thought about having a review page on one of the inside panels, this would be seen as they open up it up, by putting the reviews on that page the audience are likely to read them as they see it straight away. The reviews would be about the album or about the songs featured on the album. We decided to use a piano on the second inside panel because when they opened it out more they would see that a piano is used in one of the songs. A picture of a candle is used underneath the CD holder, this is because it is similar to a graphic match as the candle is circular and the CD holder is, also the flame of the candle would be in the same place as circular hole of the CD.

If we then compare this to Coldplay's digipak it is very different as they have a lot going on in the front panel but it is still recognizable and the inner panel with the band members playing instruments is similar to ours with Emma playing the piano. The second inner panel is also very simple along with the back cover.

Overall, they are completely different but they are still both effect and are recognisable.

MAGAZINE ADVERT

MAGAZINE ADVERT

Our magazine advert is very different to the one of Coldplay’s. Whereas, ours uses a simple background, quite simple font, basic information about the album and and platforms to buy from. Coldplay's has more going on the background but they have still used simple font and basic information about the album.

THEORISTS

We break Dyers theory of stereotypes as we dressed our female character in Black, whereas stereotypical females wear bright colours, eg. Pink.

We match Andrew Goodwins theory because the action matches the lyrics. This is shown when we can see a clock and the lyric is “clock’.

Dyers stars theory is opposed in our video when the male character is looking at the audience, it suggests that the audience and the artist are equal.