PRESENTED TOSIR ISHTIAQ AHMED

GROUP MEMBERS:

Zeeshan AhmedWaqas Mumtaz

Khalid ZaibWaqas IqbalHaris Kaimi

Muhammad UmairSyed Hasnain Ahmed

CONTENTS• INTRODUCTION• VISION & MISSION• MARKET PRODUCT FOCUS• SITUATION ANALYSIS• NUMBERS OF COMPETITORS• SWOT ANALYSIS• MARKETING MIX (P4)• CONCLUSION

INTRODUCTION

• LG is renowned in cell phone industry.

• They re-launched their cell phone accessories in Pakistan with new brand name of Q Mobiles under new company.

VISION Empower our customers to connect with the world around

them through a telecommunication medium that spells quality at affordable rates

MISSION

To establish brand loyalty and high revenues through customer loyalty by offering innovation, quality and reliability with excellent customer care.

WAQAS MUMTAZ

MARKET PRODUCT FOCUS

OBJECTIVE

TARGET MARKET

CHALLENGES

POINT OF DIFFERENCE

OBJECTIVE Q-Mobile Develops New Quality Cell Phones For Its

Consumer

Q-Mobile Provides a New Technology In Low Prices

Q-Mobile Gives Life Style Oriented Products

TARGET MARKET

Youth

SMS Conscious People

Multimedia Conscious people

Middle Class People

Internet Surfing People

KHALIDZAIB

CHALLENGESNo Of Cell Phones Like Nokia, Samsung, China

Mobile etc.

There Will Be Huge Competition In The Market.

Already Low Cost Mobiles Are Available In The Market

POINT OF DIFFERENCE

QualitySoftwareBattery TimingResale value User FriendlyJava SupportedMultimedia Supported

VS

NUNBERS OF COMPETITORS

NOKIA SAMSUNG APPLE IPHONE BLACKBERRY VOICE HTC SONY HUAWEI OPPO RIVO

WAQAS IQBAL

SITUATION ANALYSIS

INDUSTRY ANALYSIS

COMPETITOR ANALYSIS

CURRENT MARKET SITUATION

CUSTOMER ANALYSIS

HARISKAIMI

SWOT ANALYSIS

SWOT

STRENGTH

OPPORTUNITIESTHREATS

WEAKNESS

POPULAR IN YOUTH

LONG TIME BATTERY

AFFORDABLE RATES

LATEST TECHNOLOGY

TOUCH SCREEN

WIDE MODEL RANGE

STRENGTH

WEAKNESS

TECHNICAL WEAKNESS

LACK OF TRUST FROM CUSTOMERS

SMALL USERS

NO INFORMATION IN RURAL AREAS

NO AWARENESS

MUHAMMAD

UMAIR

OPPORTUNITIES

CHANCE LEAD IN THE MARKET

SMART PHONES (ANDROID)

PAKISTAN IS A LARGE MARKET

STRONG CUSTOMER DEMAND

THREATS

Increasing competition

People have more trust on nokia , samsung

Price War

High End Consumer (HTC, APPLE)

Uncertainty in the Economic Condition in Pakistan

Marketing Mix (P4)The 4 P’s involved with a communications giant is very important as they are directly linked to the customer’s preference

PRODUCT

QMOBILE E787

CAMERADUAL SIMMP3 PLAYER1.8 INCH SCREENFM RADIO

2.4 INCHES SCREENCAMERA 5MP, FLASHGPRSHD LCDFM RADIOBLUETOOTH

QMOBILE X5QMOBILE NOIR Z4ANDROID V4.2 (JELLY BEAN)1.5GHZ QUAD CORE2GB RAM13 MP BACK 5.0MP FRONTWI-FI3GBLUETOOTHFULL TOUCHSCREEN

price Q-Mobile Products are usually sold at affordable price Q-mobile are usually competitor based they try to keep their

prices a bit lower then those of the closest competition Q-Mobile is in the process of building an image as “a

stylish, high quality brand commanding a low price.

Place • Q-Mobile phones are generally sold at all

established mobile phone dealership although they are also sold at other retailers and other electrical suppliers. As this will encourage younger consumer to buy them.

Promotion

Direct Selling Advertising On T.V

Personal Selling

Special Offers

Discount Offers

Gifts who purchase Q-Mobile

Q-Mobile company strategies are very suitable and should invest more on advertising to retain customers. company pay more attention to its issues and should review.

COPYRIGHT © SYED HASNAIN AHMED