Fall 2012

Winter 2013

Fall 2013

Winter 2014

Fall 2014

Winter 2015

Contests

Reaching Students

Leisure Collection

Campus Collaboration

Social Media

Promotional Campaigns

On Demand • Created on demand

Children’s Collection

Online Presence

in the creation &

Marketing

Moving Forward

• Learned to create QR Codes to direct users to Library News & LibGuides

• Learned to use site tracking software for assessment

• Requested campus participation for

Campus Outreach

• Followed Pinterest &

• Compiled, condensed, & graphically

• Partnered with Acquisitions Librarian to

• Exchanged ideas with campus

• Developed a social media

• Enhanced skills through webinars,

• Responded to requests from

• Coordinated with TRU Marketing

• Challenged with learning how to

In the past 3 years, the Display Team has significantly expanded its role from updating a single physical display case to leading library promotional efforts. This increased scope of responsibility has required increased collaboration; it has also required ongoing professional development to acquire the skills needed to take on new roles and challenges.

• Collaborated with the Web Services Librarian

to create online contest entry forms

“your favourite

promotion

• Prioritized display workload

table displays for faculty, departments, campus

& local community

represented content from multiple library stakeholders in print calendars &

mini-bulletin boards

• Created templates for easy adaptation & to reduce new workload

• Promoted various genres to capture &

acquire & promote a new collection

assess student interest; sought student input

partners to showcase their

responsibility from the Web strategy & weekly content, shifting

Services Librarian

literature & ongoing assessment

• Learned how to apply

colleagues to apply design expertise to existing signage

& outreach material

design best practices to promotional material

• Collaborated with librarians for LibGuide content

promotion

& library partners for a cohesive & uniform multimedia

integrate our material into the larger

institutional standards & procedures

http://libguides.tru.ca/tru-on-display

research in multiple mediums

The Display Team has started to create LibGuides, formerly a librarian’s role. The creation of LibGuides to supplement displays will become another means by which technicians engage with users and showcase the library.

effective online communication.

approach to event

1 Evolving Workload

2 Assessing effectiveness

3 Creating Sustainability

Online display initiatives

(contests, LibGuides, and Social

Media) open new doors for

tracking the impact of promotional

initiatives. Assessment of Twitter

activity allows us to better understand

which library initiatives students are

responding to, and plan for more

grow unchecked. To minimize stress, Increased workload cannot continue to

recent displays have been designed to create reusable components. Ideally, everyone

finds both meaningful and challenging work in the shared process of putting the

TRU Library‘s best face forward.

banned book”

• Coordinated tours, exhibits & lectures

0

50

100

150

200

250

300

350

400

Fall 2013 Fall 2014

Entries

• Involved library clerks

installation of displays

blogs for display

inspiration

% of Retweets, by Topic

Collections

Leisure Books

Services

Workshops

Campus Life