Upload
jonathon-hutchinson
View
64
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Past years have seen a rapid growth in the uses of social media alongside conventional broadcast media such as radio and television. Television shows and networks have increasingly incorporated social media into their programming, for example by promoting the use of Twitter hashtags to channel user interaction with televised content and by showing a selection of incoming hashtagged tweets during live shows; by establishing dedicated Facebook fan pages and Twitter accounts for shows, presenters, or even fictional characters; or by providing their own bespoke social networks and apps such as Fango and Zeebox, which themselves often offer some degree of interconnection with mainstream social media platforms (Harrington, Highfield and Bruns, 2012). Collectively, such initiatives have become known as “social TV”.
Citation preview
Public Service Media and Social TV: Co-Creating Television Comedy with the Network Influencers of the ABC’s #7DaysLater
J O N AT H O N H U TC H I N S O N , U N I VE R S I T Y O F S Y D N E Y@ d h u t c h m a njo n a th on . h u t c h i n s o n @ s y d n e y. e d u . a u
AoIR15 Conference, Daegu South Korea, October 2014
S OC I A L T V
“the interactions among other viewers and between viewers, the characters, and the producers of the show enabled by the ‘second-screen’ practice”
(Giglietto and Selva, 2014: 260)
Moving Twitter Beyond Second Screening…
C H A L L E N G E S O P PO RT U N I T I E S
AU D I ENC E V I S I B I L I TY - FRAG MENTAT I ON
C U T THR OU G H NO I S E
G R OW D I G I TAL P R ES ENC E
R EG U L AT I ON
P R ODU C T I ON METHODOLOGY EX P ER I MENT
AU D I ENC E PART I C I PAT I ON
I NVES T I N ‘ U P & C OMI NG ’ TAL E NT
Huddleston, 2014
Professional quality
&
Social relevance
Image: ABC, CC BY NC
“the application of the principles of universality of availability, universality of
appeal, provision for minorities, education of the public, distance from vested interests, quality programming standards, program
maker independence, fostering of the public sphere”
PSB Reithian values:
(Cunningham, 2013: 62)
“it is better to understand the ABC and SBS as public
service media organizations, rather than
public service broadcasters”
“The ABC and SBS have the potential to be content
innovators in the provision of news and information in the ways that utilise UCC
(user-created content) strategies”
Flew et al., 2008: 2
“Communications Minister
Stephen Conroy has also
announced the ABC and SBS
charters will be updated to
take into account their online
and digital content.”
http://www.abc.net.au/news/2013-03-12/conroy-announces-media-reforms/4567550
#7DaysLater is a program “…
taking comedy to the scary
arena of interactive
storytelling where the
audience gets to write the
brief via social media for each
weekly episode that will air
just seven days later on
ABC2”
(ABC, 2013).
T H E W O R K P I P E L I N E
1. @7DaysLaterTV2. @Daley_Pearson3. @HarrisonTheFan4. @MWhalan5. @henry_and_aaron6. @bajopants7. @ABC28. @WASHINGTONx9. @JordanRasko10. @tomandalex
1. #7DaysLater2. #qanda3. #ZandA4. #spooky5. #Animation6. #FlightoftheConchords7. #Western8. #Hawaii9. #ggtv10. #zombie
“I eventually want to end up writing and producing for film and television and thought this would be just a good experience to start
with. I mainly have a background in writing and directing for theatre and handling social media (as
a job), so this was the perfect crossover.”
@HarrisonTheFan
T H E C A S E F O R C U LT U RA L I N T E R M E D I AT I O N
• The ABC has increased its responsibility as a cultural co-creative institution through social TV
• It must contribute more than merely the platforms to promote user contribution
• To avoid ‘the usual voices’, cultural intermediaries must engage the fringe voices, along with the network influencers
• Cultural intermediation promotes the expertise networks to add value to the production of cultural goods
S O W H AT ?
• Given the ABC’s remit, useful to understand inclusion via social media platforms
• Effective social media strategy when combined with the social media person
• Innovative production model, built on digital ethnography methodology
• Significant role for the cultural intermediary to engage outlier participants - realisation for the ABC
Jonathon HutchinsonThe University of Sydney