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Jessica Clark from American University's Center for Social Media gave this presentation on Dec. 4 in Belem, Brazil,, at the Forum Internacional de Conteudo, which examined content and policy strategies for Brazilian public TV. (http://www.forumdeconteudo.tv.br/forum.htm)
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Public Media 2.0:Developing New Skills for the Sector Jessica Clark
Moment of TransitionIncreasingly cheaper production &
distribution tools
Escalating broadband mobile use
Explosion in social media, social gaming
Work, play and civic action “in the cloud”
Public Media 2.0A working definition
Our Assumptions Media for public knowledge and action
Mídia para conhecimento e ação pública
Designed to support formation of publics so they can tackle problems togetherDesenvolvido para apoiar a formação de público com o objetivo de enfrentar problemas juntos
A balanced and impartial mediaUma mídia balanceada e não partidária
New User HabitsChoice
Conversation
Curation
Collaboration
Creation
From Closed to Open
The Challenge
How can we train people to make public media?
Rethink impactRepensar o impacto
Prioritize social value
www.bbc.co.uk/bbctrust/
Learn with your peers
Aprenda com seus colegas
Throw your own unconference
www.publicmediacamp.org
CollaborateColaborar
Develop public interest partnerships
www.publicmediacorps.org
Develop standardsDesenvolver
princípiosDefine best practices together
CPB: Journalism Practices
Learn More:www.futureofpublicmedia.net
