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- 1. Introducing a New Product Title
- 2. Long-term Goal
- 3. Customer Wishes
- Describe customer needs and wishes
- 4. Explain the requirements
- 5. FulfillingCustomer Needs
- Describe the main attributes of the product
- 6. Link the product attributes to customer needs
- 7. Cost Analysis
- Indicate the financial advantages for the customer
- 8. Compare quality and price with those of the competition
- 9. Strengths and Advantages
- Summarize the special features and advantages of the product
being introduced
- 10. Next Steps of Action
- Explain the steps that now need to be taken