AS Media Studies Coursework Name:

Proposal Form

Describe your idea for the brief:I am working on a heavy metal magazine. I was inspired by famous British magazines like “Metal Hammer “and “Kerrang!”. So you will notice some traits from them in my magazine, which I will borrow to create the needed effect on my target audience.

Genre/ sub genre: list similar texts which have inspired your thoughtsMy genre is heavy metal, sub-genre is industrial metal. I chose heavy metal because it is one of my favourite types of music. I was inspired to choose this genre by magazines like Kerrang! and Metal Hammer

Target audience: gender/ age/ characteristics/ behaviourGender-male and femaleAge-16 to 25Characteristics-like to listen to music, energetic, young, sociableBehaviour-relaxed and friendly

Major conventions I will use:Bold text and big masthead, since my genre is heavy metal.Dominant image(s) with a direct motive addressUse some bright colours to create a contrast and make the text stand out on dark backgroundEssential information(barcode, price and etc.)

Conventions I may subvert/ change/ not useI may not use a lot of text because overwhelming majority of my target audience are young and energetic people. So if I use too much text, the magazine might look boring to my target audience

Original images: what/ where/ whatI will most likely take my photos outside. I might use a brick wall as a background for some of my images to create a mysterious and edgy impression.

Potential difficulties/ Plan B:If the weather is going to be bad, e.g. heavy rain or wind, I will take my photos in a studio, which has some technical advantages because I will have a wider range of different backgrounds to choose from.