PROPOSAL FOR THE ADVERTISEMENT

OF THE POST GRADUATE COURSES

IN ST. XAVIER’S COLLEGE, MAPUSA GOA

PROJECT DONE BY ALISHA FERNANDES

COURSES OFFERED

M.Sc (Physical Chemistry)M.Com

M.A in (Psychology)

Growing to Excel

CAMPAIGN

SETTING ADVERTISING GOALS

Primary goal : To advertise about the various “Post Graduate courses of the

college . To increase the number of the students

for the course.

Target audience: The Graduate students.

Prominent time to advertise : After the University results are declared.

Image Building

Increase Customer Information

SETTING ADVERTISING GOALS

Budget: The estimation for this advertising campaign is

Rs. 40,000

SETTING ADVERTISING GOALS

Increase in the number of the students as compared to the

previous year. Brand Image is built of St. Xavier’s

College as one of the most reputed colleges in the Goa.

Successful in Creating Awareness about the Institution, among people.

GOAL ACCOMPLISHMENTS

Target Audience : Graduate students of B.Sc

(Physical Chemistry) ; B.Com; and B.A in Psychology.

Parents of the graduate as well as of the undergraduate students.

DEFINING THE CUSTOMERS

* Just for the understanding of the students.

SELECTING A MEDIUM

Target Audience

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5

10

15

20

25

30

Chart Title

TelevisionPrintOthers

The Budget for the campaign is Rs. 40,000

Why??? : As after advertising for the under graduate courses which is the specialty of the college. The money that is remaining after spending for the UG campaign is

then used for the PG campaign. How is the money going to be used? : Press

Conference on the Inaugural of the Post Graduation Section.

Advertisement on Television, Fliers and Educational Magazines

UG = Under Graduate

PG =Post Graduate

SETTING A BUDGET

Keep a proper account of where exactly the money was used is essential to know where exactly the money was used.

Tracking the success of the advertisement campaign of “Growing to Excel”.

Also about the major articles that appeared in local press, including the various educational magazines.

Tabulation and Monitoring the response rate of the advertisement.

EVALUATING ADVERTISING REPORT

THANK YOU