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Using mass communication tools, this pilot communications project was initiated in December 2011 with Save the Children to provide communities with timely, relevant and practical information on livelihoods and food security as well as to improve dialogue and engagement with communities through.
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Save the Children projectWajir, Kenya
http://www.infoasaid.org
Source: http://www.openstreetmap.org/
Source: http://www.openstreetmap.org/
Wajir, Kenya
• Wajir County is located in Northeastern Province of Kenya. It has a population of approximately 319,261 (1999 census).
• The economy consists predominately of pastoral and agro-pastoral households, who rely on a nomadic lifestyle.
• Most poor and very poor households are reliant on food aid (Mercy Corps EMMA August 2011).
• Wajir was one of the worst hit provinces in Kenya affected by a drought in the Horn of Africa. In its mid-season report (2011), the Kenya Food Security Working Group (KFSWG) warned that the depletion of water sources and ongoing high food prices would move Wajir into a full-blown food security emergency.
Situation Analysis
infoasaid for Save the Children – September 2012
Save the Children implements Health, Nutrition, WASH and Food Security and Livelihoods programmes in Wajir South and Wajir East. Activities include:
• Supporting the Ministry of Health’s Integrated Management of Acute Malnutrition programme by transporting therapeutic foods to distribution points.
• Water trucking to schools and health facilities, rehabilitating water supplies, conducting hygiene promotion campaigns and distribution of water purification tablets, soap and buckets.
• Animal health programmes conducted in partnership with Veterinaires Sans Frontieres (VSF) Belgium.infoasaid for Save the Children – September 2012
Situation Analysis
Women and children attending a Nutrition and Health Outreach Service point in Wajir County.
Photo Credit: Miranda Eeles/ infoasaid
A woman feeds her child ready-to-eat therapeutic food to fight off malnutrition.
Photo Credit: Miranda Eeles/infoasaid
Save the Children outreach workers registering patients.
Photo Credit: Miranda Eeles/ infoasaid
• Save the Children communicates with communities it serves predominantly via health workers and food monitors. The majority of information exchanged takes place through face-to face meetings.
• Many of the outreach sites are far from the field offices of Habaswein and Wajir. Communication between Community Health Workers and the Save the Children Area Management Office is limited.
• Getting timely accurate information from the field is a challenge.
• No channel exists through which Save can systematically disseminate or receive urgent information on the humanitarian situation.
infoasaid for Save the Children – September 2012
Communication Challenges
• Overall goal:
• To improve the quality (relevance/appropriateness, coverage, efficiency and effectiveness) of Save the Children’s aid programme in Wajir.
• Two objectives:
1. To provide communities with timely, relevant and practical information on livelihoods and food security.
2. To improve engagement with communities through the use of mass communication tools. infoasaid for Save the Children – September 2012
Proposed Project
• Two interventions:
1. A weekly discussion and phone-in programme on Wajir Community Radio focused on health, livelihoods, and food security. The programme will include weekly market prices for livestock.
2. Establishment of FrontlineSMS hubs in Wajir and Habaswein to enhance communication with outreach workers.
Infoasaid for Save the Children – September 2012
Proposed Project
• Seven activities:1. Recruitment of communication officers responsible
for rolling out the communications pilot in Wajir and Habaswein.
2. Sponsorship of a weekly interactive radio programme on Wajir Community Radio.
3. Price bulletins from weekly livestock markets in Wajir and Habaswein broadcast on Wajir Community Radio.
4. Distribution of recordable radio sets to 46 women’s listening groups.
5. Implementation of FrontlineSMS hubs in Wajir and Habaswein.
6. Distribution of 250 mobile phones and solar chargers to community health workers, Relief Committee representatives, and Water Management Associations.
7. Capture of learnings from pilot project.infoasaid for Save the Children – September 2012
Proposed Project
Wajir Community Radio can be heard up to 150 kms from Wajir town and is the most popular FM station in the area.
Photo Credit: Miranda Eeles/ infoasaid
Training on the use of solar-powered chargers.
Photo Credit: infoasaid
• Improved relations between Save the Children and the community.
• An increase in the number of people accessing Save the Children’s services in Wajir.
• Community members are better informed about health issues, livelihood options, and Save the Children services.
• Pastoralists are able to negotiate better prices for their livestock due to greater market price transparency.
• Women have improved access to information due to the distribution of radios.
• Save the Children responds faster to emerging problems due to improved information flows.infoasaid for Save the Children – September 2012
Expected Outcomes
Scoping trip
Procurement infoasaid Training EndlineReview
October 2011
:1) What worked is working well, what is not working well, and why?
2) How, if at all, is the communication project influencing the overall humanitarian response?
December 2011
October 2012
Implementation
March 2012
infoasaid for Save the Children – September 2012
Timeframe
http://www.infoasaid.org
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