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This presentation is part of a series on teaching Presentation Skills in both a classroom and seminar scenario.
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Presentation DeliveryPrinciples of
Tips on how to think like a presenter
John FallonPresentation Skills Consultant
Understanding You and Your Audience
Communication: the imparting of thoughts, feelings or ideas
At least two people needed for communication… “A” and “B”
For effective communication, “B” needs to receive “A’s” message
without misunderstanding
Obstacles to communication are
lenses
Lenses can be life experiences, background, interests or ideas
Lenses affect how people see and receive knowledge and information
Lenses distort reality
For successful communication to occur, recognize others
lenses and realities
Tailor your presentation to avoid distortion and miscommunication
The “Whole-Brain”: divided into four quadrantsThe Herrmann Model- Ned Herrmann
Two hemispheres…Dr. Roger Sperry- 1950’s
Left is analytical / systematic
Right is artistic / emotional
Three Brains…Dr. Paul MacLean- 1985
Neocortex
Limbic
Reptilian
Reptilian: survival instincts
Limbic System: Emotionseparates mammals from reptiles
Neocortex: Intellect
The “Herrmann” Model
Analyzers Explorers
Organizers Sensors
Blue Quadrant…left brain logic plus neocortex
intellectPeople tend to be analyzers
Green Quadrant…left brain logic
plus emotions / feelings from
mammalian brain
People tend to be organizers
Red Quadrant… right brain
imagination with emotions /
feelings from mammalian
brain
People tend to be sensors
Yellow Quadrant… right brain imagination plus neocortex
intellect
People tend to be Explorers
Expectations…
Brief, clear, precise information
A conceptual framework, freedom to explore, connection to the big picture
Step-by-step process agendas, action plans, proof and evidence
Empathy, consideration of needs, involvement of others, personal relationships
Likes…
Critical analysis, good debate, time consciousness
Initiative and imagination, newness, fun, minimal detail
Low risk communication before the session, proof of homework
The personal touch, group discussion, consensus, and harmony
“By removing a clash of styles, I removed much of the distortion that
could have blurred our communication”
Nick Souter
The “Herrmann” model provides a simple process to help us see “eye to
eye”
The “Herrmann” Model helps understand your audiences
communication style
The “Herrmann” Model helps understand your own communication
style
Align the two so that you reduce the refraction of
one another's lenses
Concerns…
EfficiencyFinancesTechnologyPast Trends Performance MeasurementsGoals Objectives
Facts Future
FeelingsForm
Asks “WHAT?”
CompetitionEnvironmentFuture TrendsNew ConceptsNational – WorldVision – PurposeLong Term Strategy
Asks “WHY?”
Methods – RegulationsPlanning – PerfectionRisk reductionResources ControlTiming
Training – DevelopmentTeams – RelationshipsCommunity relationsCustomer relationsCommunicationsCulture – ValuesRecognition
Asks “WHO?”Asks “HOW?”
Your Act…
We all have a particular way of presenting ourselves to others
Our presentation style changes to match the situation
Differing acts does not require differing ourselves
Integrity stays the same
Understand your act…
Once you recognize it, you’ll be able to use and
control it
Your act can protect you from nervousness
Develop a understanding of how your act affects others
“What you have to say will be distorted and refracted if the audience feels your “act” is wrong for the occasion”
Nick Souter
Align your act with your audiences
needs and expectations
The best way to determine your act is to ask others… How do you come
across to them?
Think in terms of adjectives, roles and personalities
When you define your “act, learn to project it
Learn to vary the intensity of the qualities that makes your “act” work
Culture…
Every group has a culture… both formal and hidden
Formal culture is… company values, ambitions, attitudes and behavior
Formal culture comes directly from the company
Hidden culture is a set of values and behaviors that may be different from
the company
Context… a force that will affect a presentation due to daily changes
Before making a persuasive
presentation, know the context
of the occasiondon’t be surprised
5Of Change
Pre-contemplation
Contemplation
Preparation
Action
Maintenance
If you make your pitch at the wrong time, you
will be rejected
You can only move people one stage at a time
Before you plan your presentation, know which stage of change your
audience has reached
Claim, value and proof…
Meet the Six core business
needs
1 2 3
4 5 6
Save their money
Save their time
Make them money
Make them look good
Make them feel good
Make them feel safe and secure
Determine the audience value,
not yours
Only make claims that will be of value
to your audience
Understand what worries them
If you understand their needs and worries, structure your presentation
to meet their needs
Put yourself in the audiences position
and answer the question:
“What’s in it for me”?
Use a “drill down” questioning technique to establish “WIIFM”
Proof to support claims…
Case studies
Testimonials
Expert quotes
I have not failed. I've just found
10,000 ways that won't work
- Thomas Edison
Facts and Statistics
Visual images
Hypothetical examples
Ask yourself, what sort of people am I presenting to?
The more we are aware of the personality of our audience, the easier
it will be to exert control