Primary Research

ReflectionsName: Keir SpeirsCandidate Number: 4131Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Q:1

In this question I asked what genre of music the potential readership listen to. The majority (70%) of answers said that they listen to the rock genre. This is good as my magazine is based on the rock genre. This means that most people are likely going to like my magazine, however I will need to investigate what the readership would want and/or expect from a rock magazine. I will achieve this by asking readers what they would like to see in a rock magazine and then include these ideas in my own magazine.

Q:2

In this question I asked what music magazine they would purchase from a store. The majority of answers (70%) said they would buy a KERRANG! magazine. This is useful to me as the magazine I based mine on was KERRANG!. This will help me as I know that my magazine is similar to KERRANG! so they are likely going to like my magazine. I will achieve this by using conventions from KERRANG! Magazine and putting them into my own magazine.

Q:3

In this question I asked how much people are willing to pay for a magazine. The majority of answers (70%) said that they would pay between £1- £2. This has helped me as I can now price my magazine to suit my target audience. This puts my price range lower than most magazines from the same genre.

Q:4

In this question I asked how often people buy a music magazine. The majority of people (50%) answered never, connoting that print media and magazines are not a popular form of media. From finding this out I hope to push people into buying magazines from this genre and stop this form of media from dying. However, there was a few who buy a magazine regularly, connoting that to some people they still like to read a magazine.

Q:5

In this question I asked the age of people answering the survey. The majority of participants (80%) are aged between 18 - 24. This connotes that the majority of people who buy magazines are young and only a few people from the older generation buy a magazine. This means in my magazine I can feature old bands/artists as well as new and upcoming bands/artists.

Q:6

In this question I asked participants to chose a house style they would like to see in a rock magazine. The majority (60%) answered black and white. This connotes that this house style is common to see in a rock magazine. This will help me when deciding the house style for my own magazine however I may decide to go for other colours as well as black and white.

Q:7

In this question I asked what would encourage you to buy a magazine. The majority of answers (70%) said they would buy a magazine for a Free CD. This connotes that people would buy a magazine for free merchandise and special offers, meaning I need to offer some form of USP. This will help me when promoting my magazine as people will want to receive free merchandise and would hopefully come back every week for the new issue.

Q:8

In this question I asked for names for a masthead. The majority of answers where rock related. This connotes that a rock magazine has words that will connote the rock genre, for example ‘top rock’ and ‘rock on’. However, I have decided that neither of the suggested names are suitable, therefore I need to brainstorm some more suitable masthead names.

Q:9

In this question I asked what you would like to see on the cover of a rock magazine. The majority of answers suggested to see a rock star. This connotes how important ‘star appeal’ (Dyer) for the intended readership.

This will help me when deciding what image to have on my front cover. I will hopefully go for a medium shot of the upper body at eye level. This is to show off the facial expression from my model.

Q:10

In this question I asked if you would only buy a magazine for promotion. The majority of people (70%) answered Yes. This connotes that the main reason for buying a magazine is for the free items included in the magazine.