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Giusep!e Sur"ani - CEO of
Presen#at"o' Skills
S#artup W$e%e&d Ca#an"a | 25-27, May 2012
Perso'al )o'#./ts
Giusep!e Sur"ani - 31 y$ars o+d
giusep!e.sur"ani@g(ail.)o*
www.i&gsur"an"giusep!e.)o*
fol+o, my -ash#.g #S#artupNews
Solut"o': So+arWriti&g & SolExMa
Prod1/t
IMM
CUSTOMIZABLE
FLEXIBLE
VERY LIGHT
LOW COST
"0$as
#$/h&o+ogy
Co*petit"o's wo'
…fi&ally we were t-e WINNERS!!!
2010/2011
2011
5 S#ep5 #o Eff$/tive Co*mun")at"o's
A1d"e&)e A&alysis
Goal
Str1/ture
Visu+a A"ds
Delivery Skills
?
5 S#ep5 #o Eff$/tive Co*mun")at"o's
A1d"e&)e A&alysis
Goal
Str1/ture
Visu+a A"ds
Delivery Skills
Pi#/h Ti(e
Pi#/h Presen#at"o'
I(.ges
Presen#at"o' Skills
C-arts
M$eti&g Ma&.ge(ent
Pi#/h Str1/ture
Co'/lus"o'
Body
Introd1/t"o' ★ GET ATTENTION ★
● Key Po6nts ●
◆ Call #o A/t"o' ◆
s-o2t & b2"ef
10-20-30 ru+e (Guy Kawasaki’s .dv")e)
(o2e vis1al +ess writ#en
(fro* 0a#a #o /-arts, i(.ges)
simpl"/ity
t-e -ook: WIIFY (w-at’s in it fo2 yo4?)
Str1/ture: p6#/h f$atures
Str1/ture: p6#/h f$atures
WIIFY
+arge gro,i&g (ar%et (1B$)
gr$at #$am
in&o3ative #$/h&o+ogy, p2od1/t, serv")e (pa#en#ab+e)
h1ge /us#o*er &$$d (pain) resolvab+e by yo4r #$/h&o+ogy
W-at’s t-e p2ob+em & -o, b6g it is?
★ b4si&ess p2ob+em / (ar%et
Ho, are we go6&g #o solve it?
★ p2od1/t / #$c&o+ogy
★ )o*peti#o2s
Why are we t-e r"ght p$o!+e?
★ #$am
Ho, m1/h (o'ey are we go6&g #o (a%e?
★ b4si&ess (o0el
★ fi&a&/"al fo2$)asts
★ exit (fo2 t-e inves#o2s)
5 - 10 sl"0es
A typ6)al 5 min p6#/h p2esen#at"o'
Solut"o's o3er Prob+ems
Main po6nts at b$ginni&g
Brevity vs. E+oq1e&)e
C+arity vs. Co*p+ex vo)ab4+ary
Get #o t-e po6nt
Presen#at"o': R"ght ap!2o./h
Delivery 0e#ermi&es Imp./t
Presen#at"o' skills
...b+ab+a
b+a... 7.0%
38.0%55.0%
Vis1alVo)al
Verbal
Verbalw-at yo4 say
Vis1al-o, yo4 +ook
Vo)al-o, yo4 so4&d
Res$ar/h by Prof. Albert Mehrab6an, UCLA
Sty+e aff$/ts info re#ent"o'
Presen#at"o' skills
10% 50%
Exp2essiveInvolvi&g
Passive
70%
a1d"e&)e
Bri&g o4t ENERGY
S-o, pass"o' a&d k&o,+$0ge
Do'’t r$.d
Ma%e eye )o'#./t
Smi+e a&d walk aro4&d
Prepare Q&As - -o+d t-e fire, be dir$/t
Be yo4rself, be different
Presen#at"o': R"ght ap!2o./h
Presen#at"o': R"ght ap!2o./h
★ Pr./tise, p2./tise, (a%e .djust(ents a&d t-en ★
p2./tise .gain!!!
★ Pr./tise, p2./tise, (a%e .djust(ents a&d t-en ★
p2./tise .gain!!!
Presen#at"o': R"ght ap!2o./h
NEVER GIVE UP!!!
