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CORE CONCEPTS:
1.NEED
2.WANT 3.DEMAND
*NEEDS preexist MARKETERS.**MARKETERS INFLUENCE WANTS***DEMAND:WANT backed by an ability to pay
How Marketing is DONE?????
1.TARGET MARKET2.POSITIONING3.SEGMENTATION4.OFFERING VALUE &BRAND
END POINT:TOTAL CUSTOMER
SATISFACTION&
LONG TERM LOYALTYAND RELATION
MARKETINGCHANNEL
SUPPLY CHAIN:
COMPETITION:includes all potential rival offerings and substitues of products.
marketing environment