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An Innovative Collaboration of IHLs and Food Manufacturers
Wong Mong Hong, PresidentSingapore Food Manufacturers’ Association 2011
The term “IHLs” covers the 5 Polytechnics, National University of Singapore (NUS) and Institute of Technical Education (ITE).
There IHLs all conduct Food Courses. We consider product innovation and
development is a good form of productivity improvement because they add more value to the product relative to the inputs
IHLs Pool of trained and semi-
trained manpower Good facilities for food
development Unlimited imagination Needs for real life
practical training Satisfaction after creating
new commercial products/good supplement to academic training
Food Manufacturers Pool of knowledgeable
but time-wise fully occupied manpower.
Complete facilities for food production.
Practical know-how. Needs for new ideas for
product development. Enhancement of business
productivity and profitability after commercializing new, value-added products.There are many complementary roles which IHL and the food
manufacturers can work together and benefit each other!!!
1. Invitation from SFMA to Food manufacturers
2. The product concept3. Team Matching4. Manufacturers’ and students’ roles5. Working Period6. Manufacturer and student Interaction7. Product submission8. Independent panel of judges9. Judging Criteria*
A set of 8 criteria has been prepared for the judges to award scores in 2011 competition:Criteria %
Consumer Benefits and Appeal 10
Innovation and Originality 10
Nutrition and Health Considerations 10
Marketing and Sales Potential 10
Packaging Design and Presentation 10
Sensation and Palatability Appeal 10
Design Thinking 10
Overall Acceptance 10
TOTAL 80
10.Presentation and Scoring Audit11. Display at Asia Pacific Food Expo (APFE)12. SMS Contest for Public13. The Awards*14. Result Announcement and Award
Presentation15. SPRING Scheme of Financial Assistance for
further refinement and commercialization16. First Rights of Refusal for IP
Grand Winner 1st runner-up Most Innovative Award Best Nutrition-value Award Best Marketing Potential Award Best Packaging Award Best Design Thinking Award Most Popular Award
By Judging Panel
By Consumers
This competition had been held in 2007 (22 teams), 2008 (29 teams) and 2009 (26 teams)
A few products have been commercialized. Eg: Rainbow Rice
Is a meaningful event Assists to cement the relationship between
the industry and IHLs which will in turn help future employment of the student by the industry.
Helps the manufacturers to engage the unlimited creativity of the students to develop new and higher value-added food products
Helps the students to be exposed to an industrial environment
We would like to emphasize that the lecturers and the students are not required to spend extra time to participate in this competition because this competition is conducted within their academic curriculum.
ITE Students have received awards in the 2009 competition, which shows that creativity is somewhat independent of ages and academic training.