Employee Relations Division (ERD(

Prepared by: Ahmed Abdulrahman (HR department)

Contents

A new division

Structure

ERD Strategy - Objectives - Strategy Components

- Audience- Message- Media - Measurement

Challenges

Ideas to be discussed afterwards…

A New Division…

Being unique and pioneer, Bank of Jordan has proven its on-going interest in being one of the best places to work, by establishing a new division that will completely focus on maintaining an open, transparent and interactive relation with the employees across the bank.

It was clear that effective internal communication and employee relations had quite an effect on the employees’ engagement towards the banks objective, as well as their morale. Which was the reason behind combining all the internal communication and the employee relations actions under one hat, being the “Employee relations division”.

This division will set a plan and will execute it aiming to be considered in the near future as the employees’ comfort zone and the top management’s internal communications center.

Structure

Chairman / GM

Executive Manager / HR

Employee Relations Officer

ERD Strategy

Objectives of ERD

Improving the employees’ engagement, loyalty and dedication through setting an annual strategy and calendar for internal communications

Maintaining a high level of transparent, open and two-way communication across all the managerial levels of the bank.

Enhancing the quantity and the quality of the internal communications tools

Traffic control: to control the total number of communicated messages and their timings.

Providing promotional offers from various suppliers for the employees.

Creating strong relationships with employees from each managerial level

Components of an effective communication strategy

Audience

Message

Media

Measurement

Knowing all the needed details about our employees through constant data reviews, conversations and surveys will make a big difference in an effective communication strategy

Monitoring and managing all the messages that are moving across all levels of management, and directing those messages to be inline with the overall objectives of the bank

A wide mix of internal communication tools will ensure effective delivery of messages.

Effective internal communication will enhance the employee engagement, dedication, attitude and morale, which will be measured as shown within this presentation

Audience

Knowing who are our people will determine how we can communicate with them in a way that can create a strong relation with them

Audience

20-30

49%

31-40

26%

41-50

19%51-60

5%61-70

1%

Age Group

Males 63%

Fe-males37%

Gender

1,376 employees

- Difficult to gather all in one place

Youth culture

- Dynamic- Positive - Tech literate

Geographically diversified

- Electronic communication and waterfall approach will help in reaching all employees effectively

Message

Constant messages that are inline with the overall bank’s strategy and objectives will increase the employees’ engagement.

Message

Messages will mainly include the following:

1) Top management broadcasts

2) HR issues

3) Greetings in social occasions (Eid, Christmas, Ramadan, etc)

4) CSR initiatives (informative / invitations to voluntary work)

5) Marketing Campaigns

6) Staff offers

7) Financial results

Simple & direct

Honest & transparent

Right timed

Consistent

Interactive

Encouraging &

Motivating

Colorful & with

Images

Media (Communication tools)

Using unconventional tools of communication will increase the efficiency of the communicated messages

Media (Communication tools)

Diversified, creative and interactive tools:

Electronic

1) Intranet 2) Videos (ex. interviews with management)3) Screensaver screen ads

Print media

1) Quarterly newsletter2) Flyers, roll ups and danglers3) Feedback boxes

Media (Communication tools)…cont’d

Face to Face

1) Roadshows2) Cross functional meetings3) Gatherings (in public occasions) 4) Committees

Workspace

1) Notice boards2) Poster holders

Measurement parameters

Employee engagement:

- Participation in cross functional committees- Volunteers in CSR initiatives- Staff attendance in comms. events and activities

Intranet tracker:

- Tracking the number of hits on each and every section on the intranet

Regular internal surveys

- Examining employees’ knowledge - Measuring the reach and effectiveness of the communicated messages- Measuring employees overall satisfaction

Challenges

Scope of work- To work in harmony with all other departments, by creating common objectives and a clear scope of work

Trust- Earning the trust of the employees, by being their:

. Trust worthy source of knowledge and information

. Reliable carrier of their feedback to the management- Earning the trust of the top management, by being:

. Effective communication centre

. Honest and transparent feedback carrier.

Employee Engagement- Getting the attention of the employees about the banks’ news and

activities- Encouraging them to engage, volunteer and participate in activities,

committees and surveys.

Ideas to be discussed afterwards…

Staff Club

- A committee responsible to set an annual plan for staff activities, entertainment. (ex. Trips, cinema tickets, sports tournaments, etc…)

Cafeteria in the Headquarters

- A place where the employees can meet and mingle- Can be utilized as one of the main communication tools

Top management

- MMM (Middle Management Meeting) - Visiting the branches

Thank You