PowerEnglishEnglish Language for Thai People

14 September 2012

Mission

• English language startup program for Thai people

• Extremely low cost per lesson (2 Baht and up)

• Maximum reach – every Thai person should have access

• Entertaining program with ‘sitcom’ design

• Runway concept – prepare students for classic learning (schools / self learning systems)

Concept

• Thailand is a leader in ASEAN industry, but trails behind in English skills

• Other ASEAN nations have advantage

• English language is top challenge for Thailand, it’s industry and people

• Everyone recognize the need – nothing is done

• AEC 2015 is ‘turning point’ where the language lack results in disadvantage to other countries

• A language program is required that’s extremely cheap and scalable

Product

• PowerEnglish audio lessons

• 8 minutes ‘podcasts’

• 39 Newbie lessons followed by 39 intermediary and 39 advanced lessons

• Lessons can be heard in any sequence

• Focussed approach with simple dialogs

• Emphasis on repetition and exploration

• Transcripts on web site

• Successful case studies: ChinesePod, Khan Academy, Stuff you Should Know

Delivery

• Audio Podcast

• Smartphones with MP3 capability

• Laptops or other computers

• MP 3 Players

• CDs

• USB Sticks

• Download or file transfer

• Delivery through corporate customers / companies

Pilot Episode

Subscription Cost

Employees Lessons 1-50 51-100 101-500

3 months 78 THB 27,900 THB 42,900 THB 171,500

6 months 156 THB 44,600 THB 68,600 THB 274,300

1 year 312 THB 71,400 THB 109,800 THB 438,900

Cost/Lesson Lessons 1-50 51-100 101-500

3 months 78 7.15 5.5 4.40

6 months 156 5.72 4.40 17.58

1 year 312 4.58 3.52 2.81

• 30% Discount for pre-bookings

Production Plan

1. Meet Mr.  Owens

2. Meet The Staff

3. Where Are You From

4. What Do You Do?

5. Casual Greeting

6. What is Your Name?

7. Who is That?

8. Where is She From?

9. Can You Say That Again?

10. Can You Speak More Slowly?

11. What Does He Do?

12. What’s  Your Job?

13. He Isn't a Manager

14. Can I Have Your Number?

15. Mr. Owen’s Family

16. Is She Married?

17. Where is His Home?

18. Where Are They From?

19. What Are Your Names

20. I Have a…

21. Family Questions

22. Do You Like?

23. I Don’t Live in Bangkok

24. How Many Languages Do You Speak?

25. A German Car

26. American Food 

Production Team

• Keith Wilson-Singer, VO Talent/writer Native English speaker with a background in teaching English and other languages including Thai.

• Som Pornthima ,  VO Talent Native Thai speaker who went to school in England and is a perfect English speaker, Background in acting for film, TV, and theatre.

• May Duanglaithong, VO Talent, Native Thai speaker who went to International schools speaks near perfect English, has acting experience and travelled around the globe, she also has a successful real estate business.

• Sam Machielsen, VO Talent, Native Thai and English speaker, well known actor, starred in the HBO series Tsunami, and Thai movies as well.

• Karl Sherman, Writer/Consultant Native English speaker, Experienced English teacher, has worked extensibly teaching Thai hotel workers, factory workers and business workers to speak english.

Production Team

• Sally Jumpasri, Assistant Production Coordinator and VO Talent, Native Thai speaker who went to school in England and is a perfect English speaker. She has a background in production for TV, Audio and Film

• Thongchai Ingkavipanont, Producer/Editor, Native Thai and Chinese speaker, went to school in the USA and speaks perfect English. One of the best editors and producers in Thailand, he has travelled around the world, edited over 3,000 TV shows for CNBC, STAR TV, many Thai networks, Australian TV, and many more.

• Bruce Roy Quinby, Producer/writer Native English speaker with a background in teaching and has great people skills. Has worked in production for TV and now Audio. 

• Chedly Saheb-Ettaba A.K.A. Dr. Penguin Executive Producer, Native English speaker and worked in Radio, TV, Film and live theatre since he was 8 years old. Has starred, Directed, and Produced over 3,000 TV shows, 2,000 Radio shows, and worked with many international films.

Production Team

• PowerEnglish Team

Production Team

• Lead teachers Som and Sam

Production Team

• Lead English teacher Keith

Production Team

• Audio Engineer Karl

Production Schedule

Test Drive Program

• 8 episodes for US$ 200.– for unlimited distribution to company staff

• Invitations to participate to:

• AFG Automotive Focus Group

• Business Organizations: Chamber of Commerce, TAPMA, TAI etc.

• Industrial Estates (Amata City, Hemaraj etc.)

• Goverment bodies: TAI, FTI, BOI