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THE POWER OF SOCIAL MEDIA AND
BLOGGING
Mira Naybe
SOCIAL MEDIA Consumer generated media It is media
that is designed to be shared, sharing means that it is easy to comment on, that it is easy to send, there are no costs associated with viewing the media and last but not least it is always available.
Social media enables people to share information with friends and colleges using the Internet
SOCIAL NETWORKING Social Networking is the use of
communities to engage with others: Facebook, MySpace, LinkedIn, Twitter.
Social Networking sites often include social media tools to facilitate the interaction and conversation
SOCIAL NETWORKING
Friendship• Keeping in
Touch• Developing
new relationships
Sharing• Photos• Links• Interests
Community• Causes• Beliefs• Advocacy
WHY IS SOCIAL MEDIA IMPORTANT? If your kids are awake they are probably
online The average young American now spends
every waking minute – except the time in school – using a smart phone, computer, TV or other electronic device according to a new study from the Kaiser Family Foundation. Those ages 8 – 18 spend more than 7 hours a day with such devices. And that does not count the hour and a half that youths spend texting or talking on their phones
PEER ENDORSEMENT The vast majority of people report the
opinion they trust most is from ‘someone like me’. For the first time in our history, peers have bested the wisdom of experts
Peer endorsement is the single greatest decision-making accelerant. Through Social Media, peer influence cycles are happening at a velocity never before seen. Decision making is clearly becoming more social
HOW POPULAR ARE SOCIAL NETWORKS? According to the analysts at Hitwise, social
networks in general are more popular than search engines in some parts of the world
Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year.
Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%
WHY DO COLLEGES INVEST IN SOCIAL MEDIA? For many of the same reasons they
invest in more traditional marketing and advertisingCreate awarenessEncourage connection Inspire loyaltyCreate ambassadors Recruit best fit studentsBuild powerful relations with alumniCreate stronger reputations
TIPS Make it easy and non-threatening for
your audience to participate Write content that’s worth sharing Acknowledge and recognize your
audience Integrate all of your marketing efforts Don't try to keep up with the Jones’ Be entertaining, informative, and most
importantly genuine
THE BASICS Don’t duplicate your Web site, brochure,
newsletter Start with your friends Embrace your audience Keep it personal, real & authentic Use often Build maintenance time into your
schedule Encourage participation
Top 5 best practices:1. Do some Spring cleaning!2. Beef up your information section.3. Be active/share.4. Follow industry influencers and
companies/groups of interest.5. Quality vs. Quantity
Top 5 best practices:
1. Who do you want to be?2. Think SEO (Search Engine Optimization).3. Be active/share.4. Follow industry influencers and
companies/groups of interest.5. Aim to chat, not sell.
Top 5 best practices:
1. Think SEO (Search Engine Optimization).2. Be active/share.3. Follow industry influencers and
companies/groups of interest.4. Aim to chat, not sell.5. Don’t talk about your new shoes!
Tips for all platforms:
• Have a consistent brand• Engage• If it’s posted, it’s public• A little self-promotion goes a long way, but braggers are equally if not more annoying
online than they are in person.• You don’t have to be everywhere• Connect virtually. Bond locally.
WHAT IS SOCIAL MEDIA AND HOW CAN YOU USE IT TO ENHANCE STUDENT SUPPORT?
Social Media provides context, pictures, words, shared meaning
Facebook, YouTube ( some examples –education programme information, housing, orientation, announcements)
OUTLINE What Blogging Is What Blogging Isn’t Matrix of Blogging in Education Examples Cautions Discussion?
BLOGGING Blogging is a cutting edge technology that
empowers the individual to become their own publisher.
Blogging is a useful tool has the potential of linking instructors to their increasingly internet-connected students.
One of the challenges of this rapidly developing technology is that there is not a well-defined literature that has developed as of yet. As such, much of what is available on blogging in
education is from on-line sources, briefings, and a limited number of books and journal articles.
BLOGS VS. BLOGGING ‘Blogs’ as a thing – a personal,
chronologically ordered set of entries, each having a title, description and unique URL, in a web-based ‘log’ or journal.
VS.
‘Blogging’ as an activity - both a use of technologies, but more importantly, a form of writing AND reading on the network
BLOGS REPRESENT… first simple personal web-based
publishing tools to be widely adopted
first set of tools supporting simple creation of XML-based content (e.g. content separate from its presentation which can be displayed many places)
creation of a set of practices and conventions around a new form of social ‘network writing’ that includes both the reading and writing
…SIMPLE PERSONAL PUBLISHING TOOLS First blogs (c. 1997) were HTML pages
generated with whatever webpage editor that was at hand
Emerged as a force with the advent of a number of web-based services and applications Blogger, LiveJournal, MoveableType
Their explosion in late 2002/early 2003 coincided (and partly brought on) a groundswell of interest in ‘social software’ and services focused on individuals located within a network
…SIMPLE CREATION OF XML CONTENT While you can read blogs with a web
browser, many people do not access them this way
Instead they have the highlights of many blogs pushed to them in the form of RSS (Really Simple Syndication) an XML format for synopsizing latest changes to a website
Examples of Blogging Software Outputs
HTML/Blog
+ +
RSS/XML
?
Other Locations
WHAT BLOGGING ISN’T While a virtual space of conversation
‘emerges’ from the collection of blogs, blogging is NOT a replacement for threaded discussion or mailing lists
They represent an improved means to establish personal ‘voice’ and identity on the network, but a diminished means of having a focused ‘back and forth’ discussion
STUDENTS AS BLOG AUTHORS Personal Focus
Personal Journal / Knowledge Management Tool
‘Classroom’ FocusCourse-based Journals for AssessmentAs a group discussion tool
Internet-wide FocusAs a ‘eportfolio’ tool for both institution-
wide and internet-wide publication
CAUTIONS While there has been plenty of hype,
there are still few great examples of the use of blogs in online education
May well be that, as they are very much involved with writing, they may well lend themselves better to certain disciplines then others
CAUTIONS (2) Blogs in their ‘pure’ form represent a
challenge to the ‘closed’ model of the online classroom
This can be addressed by choosing to implement blog hosting software on campus that provides an authenticated environment
Downside of loosing the serendipitous connections with others that blogs in the open promote; continues the quarantining of one’s online educational life from one’s life online
CAUTIONS (3) Easy to confuse the technological
manifestations with the important lessons they are revealing
The true power of blogs have been to liberate personal publishing, to enable indvidual voice butto do so in a networked environment in
which the conversation ‘emerges’ organically rather than being confined by a pre-existing virtual space
to bring together one’s personal, professional and classroom work around a single set of technologies
REFERENCES capavirginia.org/downloads/...Powerpoints/impact_of_social_media.ppt
www.icosirl.ie/content/.../1/.../lucia_reynolds_what_is_social_media.ppt
online.morainevalley.edu/websupported/.../BlogPowerPoint.ppt
http://www.usma.edu/cfe/Literature/Dunmire_09.pdf www.edtechpost.ca/gems/adeta_blogtalk.ppt
