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Powerpoint highlighting key postmodern signifiers. Adapted from original by Michael Parkes.
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LEARNING OBJECTIVES
• To demonstrate the ability to identify key Postmodern media signifiers.
• To apply understanding within a practical media product
What makes something Postmodern?
IN PAIRS WRITE DOWN WHAT YOU FEEL ARE THE
KEY SIGNIFIERS (CHARACTERISTICS) OF A
POSTMODERN MEDIA TEXT
Hybridisation (Bricolage)
• Put simply this is when a text mixes the elements of two or more genres together
• Example: “Shaun of the Dead”
• Suggests that you cannot create anything new anymore?
Dystopian Narratives
• Narratives become dystopian or negative, downbeat. Often the "bad" guys win or everyone dies. Often these texts suggest a lack of hope in the future
Intertextuality• This is when a text
makes deliberate references to other media texts by stealing bits of it
• Example: “The Simpsons”
• Possibly suggests that we constantly repeat rather than create new things?
Self Reflexivity• This is when a
“text” points out to the audience that it is a “text”. This level of self awareness points to how “texts” are constructed
I feel like I’ve been wearing the same clothes for
10 Years!
Juxtaposition• This is when a collection of opposing
elements all mix together to try and make sense.
• Example: “The Mighty Boosh”
This can often reflect a confusing world where things don’t make any sense
Non Linear Narratives
• Breaking up the rules of narrative, staring at the end, jumping around in time or even making a film run backwards to create something new.
Nostalgia
• There is no future so why not recycle the past? Using remakes and a glossy positive memory of the past to create distracting entertainment for contemporary times.
Hyperreality
• Because of all the self- reflexivity, intertextuality etc, texts become detached from anything real. This creates a hyperreal state where reality is altered and detached from anything “real”
• Example: “The Matrix”