ICONOGRAPHYThis poster is iconic due to the colour scheme and its appearance on Olly’s clothes, with the burgundy text and the replicated colour on Olly’s braces. The bulky font displaying his album title is then continued in the black attachments of Olly’s braces. Also, the website is displays on the poster along with some tracks that will feature on the album, which is iconic to the artist and is placed in the terminal area which is the correct place for it as it would be different if it was placed in the primary optical area.

SETTINGThe setting of the poster looks like the image was produced in a studio with the high key lighting on Olly’s face and the substantial one colour background. The background is made to look like the sky with the blue background and with Olly wearing a white top; this suggests that his career is escalating, much like a bird in flight, which indicates his soring potential and discovering his musical talents and the style in which to present them.

CHARACTERSThe only character apparent on the advert is Olly Murs, of which the poster is advertising and his latest album. The direct address of the character allows the audience to gain insight on the artist, believing that he is in the “Right place, right time” as his album is titled. His relaxed physicality indicates to the audience that he doesn’t have to try too hard when performing as his talent comes naturally and was enhanced by his appearance on the X Factor which established his singing career. His clothing matches the colour scheme of the overall poster as his braces match the text stating his name which is easy for the audience to relate his name to the actual one, because he’s the only character and because of the colours. Olly’s style of clothing has always emitted a vintage feel, not just in this poster. He has frequently worn trilby hats in videos, so it’s a genuine interest of his to dress in such a manner, this could suggest that his music is a variety of styles as he likes to experiment, as he does with his clothing.

TECHNICAL CODESOn the poster, high key lighting is used predominantly on Olly’s face to highlight is masculine features, including his jaw line. However, as well as airbrushing his face, the shadow created underneath his chin could have been enhanced which indicates that his music career may have been tampered with in a similar way by digitally enhancing Olly’s voice. The colour scheme is consistent throughout the whole poster with including Olly’s clothes. The text is informal as most phrases are in different fonts; I believe this was done stylistically to catch the audiences’ attention.

DESIGN BALANCE/SYMMETRYThe amount of text and imagery is balanced, however the positioning allows the text to start from the strong fallow area establishing his name. The image is balanced out the amount of text, however where Olly’s head is positioned is in the middle of the page, but then his body is involved and this juts the text to the right slightly. The spacing of the text is quite tight at the strong fallow area and the becomes increasingly more spaced out towards the terminal area as the limited track list and website address are further away that the artist’s name and album, this could be just to fill up the terminal area. On the other hand it could be to suggest that he’s less involved with his website but fans are more than welcome to visit the site and look at synergies.

DESIGN PRINCIPLEThe Guttenberg design principle may have been considered when this poster was created, as in the primary optical area includes a mid-shot of Olly Murs which indicates that he’s the main focus of the poster, as it is promoting his album and it allows the audience to recognise that the poster is about him without having to read of the text. The artist’s name is in the strong fallow area which isn’t usually well known for the display of a name but as the audience glance over the poster, they are able to recognise the artist. As mentioned earlier, the terminal area is filled with minimal text including a website; this could suggest a minimal approach to music.