Post 5 – Which Radio Station?By Shawaeb Tayab

It only makes sense for my documentary to be broadcasted on a British Broadcasting Corporation radio station, as my documentary is being broadcasted on BBC Three. Now I’ve decided what Corporation to use, I had to decide what radio station specifically I should utilize.

Choice of stationsBBC Three have a lot of radio stations. 10 National radio stations, and 59 throughout the UK.The ones of particular interest areRadio 1Radio 1XtraRadio 2

Radio 1Radio one plays popular music, which is aimed at a young audience. It is a very mainstream radio station which will allow me to appeal to the mainstream audience. Radio 1 will allow me to reach a lot of potential listeners as they have 7% of the total audience, Reaching 11 million listeners nationwide. It is also the second most popular radio station in the United Kingdom.Although Radio 1 has an immense audience, they do not have a young audience, they target 15-29 year olds, but their average audience age is 35. Which is a lot older than my target audience for my documentary.

Radio 1Xtra Radio 1Xtra on the other hand specializes in urban music. Hip-Hop, R&B, Dancehall, Grime, Drum & Bass etc. It focuses on the urban audience.

Being the urban audience, their target audience is a lot younger. And they do reach a younger audience. Their audience is typically between 15-30 Years of age. But, Radio 1Xtra is a lot less popular than Radio 1; the mainstream alternative. Radio 1Xtra has 0.5% of the total audience, reaching over 1.1 million viewers. As this audience is more concentrated into young people, this audience would be more likely to watch my documentary.

Radio 2Radio 2 is the most popular radio station in the United Kingdom. With a total audience of nearly 16 million viewers. They have 18% of the total U.K. Audience. Radio 2 are known for broadcasting adult contemporary music, their average age is 35 and beyond; being that 82% of listeners are over 35.Although Radio 2 is the most popular radio station, their target audience is not close to mine, as I am focusing on younger people.

ConclusionI will be choosing Radio 1Xtra as they reach a much younger audience, as their audience is much more concentrated I will have the best chance of getting more viewers for my documentary.