• Fun missing from education.

• Educational value missing from games.

• Parental demand for involvement in online activity.

Learning is Changing

• Compelling engagement with quests and adventures

• Virtual pet encourages learning and emotional attachment

• Accelerates learning in core subjects

An Online 3D Learning Adventure(in a market worth $93 billion)

Revenue Stream Global Value

Europe North Americas

Asia Latin America

Australia

U-13Population 540M 65.5M 52.5M 136.4M 36M 3.8M

Virtual World $1.09B $290M $570M XXXXXX XXXXX XXXXX

Virtual Goods $2.939B $297M $567M $1.917B $90.7M $67.5M

Merchandising $78.8B $21.5B $22B $15.1B $3.1B $1.54B

Total Market Value 2011

$93.1B >$22.8B >$23.13B >$17.17B >$3.19B >$1.607B

Key Regions

High Value Markets

Market Value

Routes To Global Market

• Tell & Share fuels viral growth

• Potential Partnership engagement– Telefonica– Publishers– Enterprise Ireland

• 200 UK school endorsements

Virtual Goods

Products & Merchandising

SubscriptionsPremium Access: €6, £5 or $7.50

Education English Learning Entertainment

Enhanced Game Play Consumables

Mobile Apps Toys

Business Model

Meet The TeamNeil Gallagher | Founder & CEO• 15 years of business and industry experience• Proven record of creating a successful business

James Lane | Head of Education• 10 years experience in school leadership• Former chair of Haringey Head Teachers’ Association

Mohammed Abdeali| Chief Technical Officer• Extensive experience leading large software projects• Specialist in online MMO architecture

Conor Murphy | Chief Creative Officer• Strong background in mobile apps and game design• Coordinating creative output with teams in Hungary and Poland

Q&ANeil GallagherMob +44 77406 05648Twitter www.twitter.com/nelzer_1999Email: Neil.Gallagher@capedkoala.com