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-TITLE AND FONT Sarah, Antonia + Lauren PLANNING

Planning: Title + Font

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Page 1: Planning: Title + Font

-TITLE AND FONT

Sarah, Antonia + Lauren

PLANNING

Page 2: Planning: Title + Font

- We came up with approximately 20 possible titles for our magazine. We then narrowed those down to

our favourite four and conducted a survey with our target audience to

see which name was more popular.

PLANNING

Page 3: Planning: Title + Font

PLANNINGTITLE

Page 4: Planning: Title + Font

PLANNINGTITLE

Page 5: Planning: Title + Font

PLANNINGTITLE

- Our first survey produced inconclusive results as both ‘The Edge’ and ‘Rumore’

had 9 votes. We decided to conduct another survey, but this time only for the

two highest names. We also included ‘Edge’ as one of our options because a

number of people had suggested it.

Page 6: Planning: Title + Font

PLANNINGTITLE

- We chose the title ‘THE EDGE’ as we believe it relates more to the genre of

our music magazine. It also reflects the views of our target audience as it

scored highest in both the surveys we carried out.

Page 7: Planning: Title + Font

- We also had to decide which font to use for our magazine. We did this by creating moodboards of

possible fonts, using ‘THE EDGE’ and our second choice ‘Rumore’.

PLANNING

Page 8: Planning: Title + Font

PLANNINGFONTS

- We looked at various different fonts for both of our most popular music magazine titles, but found that the

fonts we used for ‘Rumore’ were more suited to a celebrity magazine and

therefore were not appropriate for out magazine.

Page 9: Planning: Title + Font

PLANNINGFONTS

- We tried various fun, unique fonts for ‘The Edge’ but did not find any that matched what we were looking for.

Page 10: Planning: Title + Font

PLANNINGFONTS

- We have chosen to use the font ‘Beatnik SF’ due to the fact that it looks sophisticated yet modern, appealing

to our target audience of mostly young women. We have played around with the font, using various colours reflecting the colour scheme of black, white and red that

proved to be the most popular in our questionnaire results. We aim to use a variety of these colours

throughout our magazines depending on the backgrounds and images.