{My Pitch

Here I will explain my main ideas of my main task (film trailer) and my two ancillary tasks (poster and website)

Title: Dead End Age certificate: 15 Target audience: 15-20 Genre: Horror Time: 1-2 minutes

Main task: Basic details

I have decided to create a horror film trailer for my main task. I picked this genre because the age group of 15-20 are most interested in this genre and it is very popular at the cinemas. Furthermore I find the genre interesting myself and therefore will enjoy creating the overall final product. The special effects that are included in this genre, I have noticed really make the trailer so I will include sound and effects to enhance the footage further. The horror genre is able to play on the audiences primal fears which I will try to think about when creating it.

Main task: Genre

My characters will include generic and conventional aspects. My main character will be a young naïve girl who will be the victim. She will be relatable to the audience therefore they can connect and feel for her when things go wrong. I will evoke emotions by the connection between the audience and the young girl.

I will also include a masked villain in the plot he/she will follow/stalk the young girl and terrorize her. The whole trailer will build up her being captured by the villain and leave the viewers wondering how it ends.

Main task: characterization

My trailer will be put up on YouTube allowing a mass audience to see it and during adverts of channels popular of teens such as BBC 3, E4 etc. that way I will be targeting the audience most likely to enjoy the trailer and eventually go see the film. It may also be seen as a preview in the cinemas to allow cinema lovers to see a sneak peak of the film. 

Main task: advertisement

I am inspired by the movie trailer ‘the strangers’ because of the concept and the way in which it was filmed. I will include elements of this one in my own in order to evoke fear.

Main task: inspirational texts

I want to begin the trailer by introducing the film company who created it. Then the screen will fade out and fade in to a young girl sitting in her living room, the doorbell will ring but no one is there. Then it will cut to a text clip saying ‘based on true events’. The main girl in the trailer will receive several calls but when she answers there is only the sound of heavy breathing on the other line. Next I will use a jump cut that shows a man standing in a mask, it will cut quickly as he approaches nearer to the screen. Then it will fade out to a text clip saying ‘everyone has a past they cant escape from’. Then it will cut to a close up shot of a key going in the door. Suddenly the girl will appear on a field with a blind fold on unaware of where she is. At this time incidental music is playing in the background giving tension and putting across a sense of foreboding to the viewers. At the end of the trailer there will be a final plead of help which is direct making the viewers involved as well. A black screen will appear which a scream voice over and the title ‘Dead End’ will flicker like a light bulb and then for impact it will be Bold and zoom in. Main task: Plot

The main image for my poster will be of a chair and a young girl sat on it on her laptop. She will remain oblivious to her surroundings as blood is on the walls and arms are coming from behind her chair. The location of this image will just be taken in a living room to add make it more realist.

Ancillary task 1: poster main image

The title will be featured in the top 3rd of my magazine and will be written in red font. I will use a font to mimic it written in blood adding to the horror and gory effect. This will take up quite a portion of my poster and therefore will be eye catching and should stand out. The slogan of the film will be featured below the title and will be memorable so much so when seen it will instantly recognizable.

Ancillary task 1: title and slogan

These will be featured on the bottom third of my poster and in smaller print than the title this is because my actors will be unknown and therefore wont be the reason people chose to see my film. The director (me) is also unknown and new therefore will be featured in small print because its less important.

Ancillary task 1: cast and director

From my survey I found that people use film posters as a way of being aware of the film, due to this my poster will be featured on billboards, bus stops, in cinemas and online. This way my poster will reach a mass audience. I will also ensure it is as aesthetically pleasing as possible as it will be featured for many to see.

Ancillary Task 1: Outlet

Web address: www.deadendfilm.com Main features: Trailer, about us, cast and

crew, gallery, downloads Featured: social media accounts, on the

film poster and the trailer itself

Ancillary Task 2: website main ideas

About: will give a brief overview of the plot/storyline of the film, also including a little bit of background information on the film company

Cast and crew: this will include profiles about each of the characters and the actor/actresses that play them. Also include information about the director and crew.

Trailer: this feature will show the film trailer giving a sneak peek of what the film is about.

Gallery: this feature will include images of behind the scenes giving further insight into the film than what's already been seen on the trailer.

Downloads: this feature will allow the audience to download the films images as their wallpaper.

Ancillary task 2: features

My main image will be the base for everything on the website and will also be the main focus of the viewers eyes. I will place the features (hyperlinked) on the top third of my website and beneath this I will have links to social media. I will also have an option to chose which country you are viewing this from to open my audience up further.

Ancillary task 2: Layout/design

Ancillary task 2: Inspired websites

These film websites inspire me because of their layout and how they are interactive with their viewer. I like how they both feature images of the film as their base. On the dark knight rises website it includes the release date I would like to incorporate this in my own to create a higher awareness. The layouts are professional and stick well to their genre. This is what I will do when creating my own website.

After surveying the public via social media (twitter) I have found the following results:

My target audience is 15-20 year olds predominantly females

Horror is their favourite Genre The trailer is influential when deciding to go see a film Trailers are more likely to be viewed online My audience prefer shorter trailer 30seconds to 1 minute The storyline/plot is the biggest factor people consider

when going to see a film

This survey has allowed me to gather results and come to a conclusion of what my target audience want to see. Giving me further knowledge on what I should focus all my attention on.

Research and surveys

Although my ideas may change and progress over time these are my initial ideas which I am quite pleased with. I will take on board any feedback and improve accordingly.

The End.