Idea 1: - Documentary - Short film including interviews and personal accounts. - Duration: 1 hour

Idea 3: - Trailer - Advertising a film about the use of mobile phones for teenagers and young adults. - Duration: 1 minute

Idea 2: - Television Advertisement - Created for West Yorkshire Police to inform 16 – 25 year olds about the dangers of using mobile phones at night, whilst crossing roads, driving etc. - Duration: 30 seconds

People Equipment Cost Time Evaluation

Idea 1

Idea 2

Idea 3

- A couple of actors - One Voice over

- Single camera - Recording equipment

- Wages of actors - Camera hire - Recording equipment

Very Cheap Costs of Production & not too time consuming

- Filming around 5 hours - Editing about 8 hours

- Arranging interviews - Editing footage around 8 hours

Expensive & Time consuming

Expensive & Time Consuming

- Several actors and voiceovers for narration

- Single camera -  External sound equipment -  Various locations

- Actors wages -  Camera hire - Sound equipment hire - Travel costs - Transporting equipment

- Several cameras - Recording equipment - Various locations

- Several actors -  Voiceovers - Camera operators

- Travel costs - Wages - Camera hire - Travel costs - Transporting equipment

- Editing footage around 8 hours - Filming around 5 hours

-  An advert about the dangers of mobile phones for West Yorkshire Police

-  It will be 30 seconds long

-  Target audience: 16 – 25 year olds

-  Will include only a positive message

20 Questionnaires

2 Age Groups

1 Focus Group

Do you prefer Television Adverts to have a formal or informal mode of address?

0

2

4

6

8

10

12

14

16

Formal Informal

12 and Younger

13-18

18-25

25+

0

1

2

3

4

5

6

7

8

9

Streets Busy Roads Schools

0

1

2

3

4

5

6

7

8

9

10

Dramatic Music Instrumental Pop Music Rock Other

“ I like the fact that the advert is simple but straight to the point. This makes the message much effective and makes me take notice.’’

“ I think that the advert could be better with music but I like the simplicity of it and the fact only two locations are used.’’

“ I like the basic visual effects used as this puts the point of the advert into perspective and makes it seem more real.’’

Production: £465   Camera Hire: Panasonic Professional Camera: 4 hours = £280   Standard Handheld Microphone =£5   Camera Person: 4 hours = £80   Actors: 2 hours =£100

Post Production: £217.67   Editing Suite: 8 hours = £180   Title Creation and Design: 1 hour =£37.67

Additional Costs: £2.51   Microphone Battery =£2.51

TOTAL = £685.18

  Increased Budget

  Increased Camera Hire   Increase time for camera person

  Increased editing time

  Decreased Budget

  Less time spend on title creation

  Decreased editing time

  Very cheap costs of production   Not too time consuming   Will give out a positive message to target

audience   Changes can easily be made   It will be short in length to keep the interest of

audience

  Big screens in Millennium Square

  School Website

  West Yorkshire Police Website

  DVD

  You Tube