Vision

To become an entertainment company that creates additional value in joy and comfort, and convenience in their products.

Mission

To design products which have unique features of creativity, user friendliness and entertainment to their customers.

To provide their customer with the most cost effective and competitive products within the shortest lead-time.

To go further into Aseanregional markets by enhancing brand image and expanding the sales of their entertainment products.

Pioneer Head Office in

Japan

Company PIONEER CORPORATION

Head Office 1-1 Shin-ogura, Saiwai-ku, Kawasaki-shi, Kanagawa 212-0031, Japan

Originated January 1, 1938 (as Fukuin Shokai Denki Seisakusho)

Established May 8, 1947

President Susumu Kotani

Num of employees 29,046 (as of March 31, 2010)

Manufacturing factory in Muar

Johor

Sales & Marketing Division

Car Entertainment

DJ Product

Home Entertainment

Accessories Car AV Car Speakers

Car subwoofers Power Amplifiers ODR & pure

component systems

Car Audio

Effectors DJ Mixers Dual Digital Player

DVD-CD Deck

and PlayersAccessories Media Controller

Plasma TV AV Receiver

Blu Ray Player Home Theater Systems

DVD Player

RecorderSpeakers

Audio Headphones