Pie charts to show data from the surveys

For my market research to design my magazine, I have used a primary source of research by creating my own survey and giving it to people for information on questions such as what type of genres they would like and what they would prefer to be in a magazine which they would buy. Most of the information I have collected is quantative data but the survey also did come back with qualitive data as I have asked people’s opinions or they may have ticked more than one option. I asked 10 people altogether and attempted to vary the age groups and gender for more accurate results.

AgeUnder 1515 - 25 26 - 3536 - 4545 +

I asked 10 people for their age, giving them the options of ‘Under 15,’ ’15 – 25,’ ’26 – 35,’ ’36 – 45’ and ’Over 45’. Out of the 10 people I have asked, 80% of them said that they were 15 – 25 which may make my overall results as inaccurate as they are biased due to most of the people being in the same age group. The other 20% said that they were either 36 – 45 or over 45.

Gender

FemaleMaleN/A

I asked my 10 people for their gender and the results shown that 60% of them were females and 40% males. This isn’t as biased as the age group question as it is a bit more equal.

Therefore, my results for age and gender may reflect genres and styles that appeal to a young, female audience as that is what the target audience will mostly consist of.

Do you read music magazines?

YesNo

The next question asked was if they read music magazines. If they ticked the ‘no’ box, they had to state a reason as to why they do not read them. This was to help me know how to make my magazine have a wider target audience as I would give them a solution to their problems as to why they did not buy them. Overall, only 10% said that they did not buy music magazines and the reason for this was because they found it easier to read articles online. This helps me as I may consider making my magazine advertise a website so that people can read the articles online.

How many magazines do you read a month?

0 to 23 to 5more than 5

This question was just for basic information, which may help me to decide whether I could make my magazine a weekly buy or a monthly buy. 80% of the people answered that they read around 0 – 2 magazines a month and the 20% said that they read around 3 -5.

What is your preferred magazine?

NMEQVIBEKerrangUncutMixmagOther

The question ‘what is your preferred magazine’ is more qualitive data as people get the chance to tick more than one option and also get to write other magazines if they wished to. The overall

results showed that NME was the most popular magazine, having 45% voting for it, Kerrang had 27%, Q has 9% and 18% of people chosen to tick the ‘other’ option. In the other option, people wrote their preferred magazines were things such as magazines containing acoustic music, and some people chosen that they’d prefer to read magazines with more modern music inside. Therefore, my results show that most people prefer magazines such as NME and Kerrang and less people prefer Mixmag and Vibe. These results will affect the genre/style of my magazine as magazines such as NME are part of the rock/indie genre, and the least preferred magazines are the dance genre. This means that I will use similar colours and techniques used in magazines such as NME and that type of genre rather than the dance genre as that is what my target audience would want.

Do you think the house style of a magazine is important?

YesNo

I asked people in my survey whether they thought that the house style of a magazine is important. I also asked that if they answer was yes then to be more precise, for example what type of colours, fonts and type of photography that they’d prefer. Within my results, 90% of the people I asked said it was important. The reasons that they gave me was that they preferred portraiture, bright and bold colours and that it needs to be easy to read and organised.

How many hours a week do you listen to music? 0 to 3

4 to 67 to 10more than 10

This question was mainly just to have an idea of how many hours people listen to music, to understand how much the target audience would want to read about music related information. My results showed that 50% of people that I asked listen to music around 4 – 6 hours a week. This shows that music is relatively popular for my target audience. The rest of my results showed that 20 % listened to music around 0 – 3 hours or 7 – 10 hours and only 10% listened to more than 10 hours a week.

What genre of music do you listen to?

RockIndieDanceRnBPopBluesOther

This question was more of a qualitative type question as the people who I asked would choose more than one option. Within my results, I found that 28% of people preferred rock music and 23% preferred indie music. This may lead me to the decision to base my magazine around these types of genres as they were most popular. The rest of my results showed that 14% preferred dance music, 4% RnB, 14% pop, 4% preferred blues and 28% also chose that they liked other genres such as Folk music, Alternative rock and heavy metal. The other chosen genres of people may also be features within my magazine as small articles to make my target audience wider.

Would you prefer to buy a printed magazine or go online?

PrintOnline

From this question, 81% of people chosen that they prefer printed magazines for reasons such as the free things that they could win or for collecting purposes. The reasons for people not wanting to buy printed magazines were reasons such as people not being good at technology. This could make me consider my magazines website to have a simple, easy to use website which people will be able to use of all ages.

Who/What would you prefer to read about in a magazine?

Interviews with artistsYou Me At SixOasisthe 1975Kyle MinogueLinkin Park

With my final question, I chose it to be quite open so that people could write what they would prefer to read in my magazine. The answers that they wrote were very open as people named artists they preferred like ‘Oasis’ and ‘Kylie Minogue’ and many people said that they’d like to read interviews with artists to find exclusive information about them. Within my results, 40% of people said that they would like to read interviews with famous artists. The next most popular option was that they would like the read about Oasis with 20%. 10% also said that they would like to read about the 1975, 10% said You Me at 6, 10% said Linkin park and 10% said Kylie Minogue. This helped me to see how different people from different age groups or preferred different genres would like to read about different types of artist. For example, the person wanting to read about Kylie Monogue was over 45, suggesting that people of the older age groups will want to read about artists who fit into their age group, rather than more modern artists such as the 1975.

As a conclusion, my results show me how people of different age groups and genders may prefer different genres of music and read different things. My results may be biased as majority of the people who answered the questionnaire fit into the age group 15 – 25 therefore their preferred genre and magazines may be different. However, my overall results show that magazines such as NME are most popular and rock and indie are the most popular genres. Using these statements and the remaining of my results, I will be able to create my magazine to fit into a wide target audience and hopefully be satisfying for most age groups.