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SIX FRAMESFor Thinking about
Information
Tarun BhattPGDM2/1544
About The AuthorEdward Charles Francis Publius de Bono was born
in Malta on 19 May 1933He is physician, psychologist, author, inventor
and Consultant He has written 57 books with translations into 34
languagesIn 1995, he created the futuristic documentary film,2040
possibilities by Edward de Bono Six Frames For Thinking About Information (2008)
TRIANGLE FRAME 1
?
WHATWhat is the purpose of our information search or scan?
WHERE•Where should we look for this information?•Are we looking in the right place?
WHY•Why do we need this information?•Why is this information of value?•Why will this information affect us?
Circle Frame
Using a Frame To focus directly on the accuracy of the
information To pinpoint the importance of some piece of information and the need to
check it outTo indicate an area of existing doubt and to let others know about this
doubtTo invite investigation of an area in order to collect accurate information
To judge the accuracy of information sources
Square Frame
Using a frame weConsciously look for ALTERNATIVE POINTS OF VIEW or balanced view
when looking at information.
The Square Frame suggests us to look at the information from
another “side”, i.e. from another perspective or in a different way
Heart frame
4
Using Frame weDirect our attention to matters of
InterestThe purpose of the Heart frame is to
encourage people to make more effort to note matters of interest when these
are not quite so obvious.‘You could call it ‘reading between
the lines’
Diamon
d
Frame
5
Using a frame weClarify the VALUES of the
information through direct attentionThe importance of values may be
subjective, but the existence of value is not. Your Diamond Frame should reveal all possible values-even ones you do not give much
importance to.
6
Using a slab Frame we
Deliberately lay out the OUTCOMES and CONCLUSIONS
from the information.We can not assume that people will come to the same conclusion when faced with the same information.We need to spell out the conclusion in a clear and
deliberate manner.
Accuracy
Point Of View
Interest
Outcomes
Value
PURPOSE
Avoiding Information OverloadAvoiding Distractions
Directing Our Attention At One ThingMore FocusedMore EffectiveGetting Most Value For Information
Using a particular frame @ a time when looking about an
information