Persuasive ppt

PROPAGANDA AND ADVERTISING

Persuasion Techniques

What is propaganda?

A means of convincing people:to buy a certain productto believe something or act in a certain wayto agree with a point of view

Common persuasive techniques often used in advertising

BandwagonTestimonial Loaded words (Emotional Language) Card Stacking (Semantic Slanting)

Bandwagon

A statement suggesting that everyone is using a specific product, so you should, too!

Being “in the group” makes you feel secure.

The bandwagon effect created these fine internet sensations…..

Examples of Bandwagon

Bandwagon Examples

Bandwagon Examples

Example

Example

Loaded Words (Emotional Language)

Loaded Words = Words that will make you feel strongly about someone or something (fear, desire for success, excitement, being part of a group).

Loaded Words can be Glittering GeneralitiesGlittering Generalities=Words that “glitter”

but give no details about the product.

“NEW IMPROVED TIDE”

Example

Example

Loaded Words

Testimonial

A well-known person or a previous customer supports a product or service

Testimonials

Example

Testimonial from customer

Example

Testimonials work!

Card Stacking (Semantic Slanting)

Advertisers change the way they say something to make it sound more positive. They may twist their language so that their message is said in a way that puts them in a better light.


Another example could be on packaging for foods, when they say "90% fat-free" because that sounds much more appealing than saying, "10% fat", even though they mean the exact same thing.


On this cereal box, Frosted Flakes claims to be a good source of vitamin D, but if you read the label, you might be surprised.

Audience Awareness

Advertisers know how to target their audiences use appropriate persuasive technique

Target Audience?

Target Audience?

Target Audience?

Target Audience?

Target Audience?

Quick review –Can you define these devices?

BandwagonTestimonial Emotional LanguageSemantic Slanting

Education

Persuasive ppt