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A guide to the SWOT analysis
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Personal SWOT AnalysisS.W.O.T stands for STRENGTHS, WEAKNESS,
OPPORTUNITIES & THREATS
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STRENGTHS
• What advantages do I have that others don't have? (e.g. skills, certifications, education, or connections)
• What do I do better than anyone else?• What personal resources can I access?• What do other people (my friends, my lecturer) see as my
strengths?• Which of my achievements am I most proud of?• What values do I believe in that I think others should too?
When you identify your strengths, ask yourself these questions:
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WEAKNESS
• What tasks do I usually avoid because I don't feel confident doing them?
• What subject/s do I tend to struggle with? • What are my negative habits?
(e.g. am I bad with time, am I disorganised, do I have a bad temper, do I freak out when I am stressed?)
• What do I wish I was better at doing?
When you identify your areas of weakness, ask yourself these questions:
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OPPORTUNITIES
• What can I learn more about (like technology) that could give me the competitive edge when I go for an interview?
• Do I have a network of strategic contacts that could help me, or offer me good advice?
• What things am I really good at that I could use to my advantage?
• What is going on in the industry I am interested in? Could I be more aware of industry trends etc.?
When you identify potential opportunities, ask yourself these questions:
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THREATS
• What obstacles (personal or work-wise) are preventing me from being the best I can be?
• Is there a gap in my skills-set that could make me lose out on a job opportunity I would really love?
• Am I really honest about my areas of weakness?• Could any of my weaknesses become threats?
When you identify possible threats, ask yourself these questions:
It takes courage to look at yourself, your actions & reactions…Think about these 4 things carefully; be honest with yourself and set down a plan of action!
Personal SWOT Analysis
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References
Quast, L (2013). Forbes: How to conduct a personal SWOT analysis. <http://www.forbes.com/sites/lisaquast/2013/04/15/how-to-conduct-a-personal-s-w-o-t-analysis/> Site updated [26 August 2013]. Accessed [23 August 2013].
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Note: All images acknowledged as specified by the relevant CC regulations
