Salesforce

Your Personal StatementsHow to approach it from a different angleSeptember 2015 \\ Version 1.0

Robert Fransgaard@fransgaard

Why are we here?

Creative endeavours These include creative writing, entrepreneurship, and scientific discovery. These can be highly paid and rewarding jobs. There is no better time to be an entrepreneur with an insight than today, because you can use technology to leverage your invention.Social interactions Robots do not have the kinds of emotional intelligence that humans have. Motivated people who are sensitive to the needs of others make great managers, leaders, salespeople, negotiators, caretakers, nurses, and teachers. Consider, for example, the idea of a robot giving a half-time pep talk to a high school football team. That would not be inspiring. Recent research makes clear that social skills are increasingly in demand.Physical dexterity and mobility If you have ever seen a robot try to pick up a pencil you see how clumsy and slow they are, compared to a human child. Humans have millennia of experience hiking mountains, swimming lakes, and dancingpractice that gives them extraordinary agility and physical dexterity.The reality is the machines are already here.But they cant do this:Source Brynjolfsson and McAfee: The jobs that AI can't replace http://www.bbc.com/news/technology-34175290

Creative Endeavours Creative Writing5 exercises

Introduction 10minExercise 1Write10 minReview10 minExercise 210 minExercise 310 minPresentation15 minExercise 410 minVideo 15 minExercise 510 minPresentation 10 minWrap up10 min

Training plan

Task 0 (quick)Team up with somebody you do NOT knowTask 1 (10 mins)Write your profileTask 2 (5 mins)Discuss the youngest persons profileTask 2 (5 mins)Discuss the oldest persons profileExercise 1The Stranger

Short and clearEasy to understandCommunicate who you are to complete strangersNo lies! but focus on what is important for you to communicateTask (10 mins)go!

Exercise 2Your Linkedin Profile

In one sentence describe who you areMake it easy to say, make it punchySecond work should be a verbYou should be able to say it with a confident smileLeave them wanting more when they leave the elevator!Task (10 mins)go!

Exercise 3The Elevator Pitch

Who wants to go first?Exercise 3Lets hear your Elevator Pitch

Use numbersUse interesting adjectivesUse unique rationaleUse what, why, how, or whenMake an audacious promiseExercise 4Whats Your Headline?Source 5 Easy Tricks to Help You Write Catchy Headlines http://goinswriter.com/catchy-headlines/

Number or Trigger word + Adjective + Keyword + Promise

Example: Bathing elephants. How to Bath an Elephant or18 Unbelievable Ways You Can Bathe an Elephant IndoorsTask (10 mins)go!Exercise 4Whats Your Headline?Source 5 Easy Tricks to Help You Write Catchy Headlines http://goinswriter.com/catchy-headlines/

VideoGolden Circle Theory, Simon Sinek

VideoGolden Circle Theory, Simon Sinek

Task (10 mins)go!Exercise 5Whats Your Slogan? What is your Why?

Who wants to go first?Exercise 5Lets hear it!

Wrap Up

Rememberyour audience

Chances are they want to be doing something else.

Thank you