Personal

Jesse

Actions

are

the

seed

of

fate;

deeds

grow

into destiny.

-Harry

Truman

OverviewBrand

Realize, own & embrace you

Claim your identity

Tell your story

Leverage your networks

Experiment to your taste

Network your connections

Why “Personal Branding?”

You may have:• An outdated resume• Questionable experience• No desire to “get it together”

But you also have:• Passions• Accomplishments• An unfinished story• That unexpected opportunity…• A seat at the President’s Leadership Table…

A Brand Is…

The methods of persuasion and perception--proactive and passive, conscious and subconscious, intentional and unintentional, planned and accidental--per Aristotle, who divided them into three categories:

Ethos—trust, character, credibilityLogos—reason, clarity, logicPathos—emotion, sympathy, imagination

Brand is

It is

rev

not created

eal

ed

Research & Embrace Your Brand

Myers-Briggs

StrengthsQuest

Enneagram

Active, successful natures act, not according to the dictum "know thyself," but as if there hovered before them the commandment: will a self and thou shalt become a self. Friedrich Nietzsche

Tell Your Story

Interactive résumé

Infographic résumé

Virtual portfolio

Leverage Your Networks

Facebook—Personal

Twitter—Interests

LinkedIn—Professional

Blog—Passionate

Klout—Measurement

expected, relevant, valuable

Learn From LaneReach out to individuals(from beyond the grave, if necessary)

PhoneCardsLunch

Always, Always… Have your resume ready to go!

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