Personal branding and social media Young Delft

07-04-23

Challenge the future

DelftUniversity ofTechnology

Personal – online - brandingWhy use social media?

Rob Speekenbrink, marketing & communication

2Workshop “Personal branding” TU Delft

Inhoud

1. Social media – a short introduction2. Hoezo “personal branding”?3. Wat is personal branding?4. Bouw en onderhoud je netwerk5. Vragen en regels


1.Social media – a short introduction


What the HELL is social media?


Social?• Attitudes, orientations, or behaviors which take the

interests, intentions, or needs of other people into account

• The tendency to cluster with other people and to interact with them


Social media?

• Wikipedia: ”media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue”

• People share stories, knowledge, experience• It’s about conversations / interaction, not about pushing

messages• It’s here to stay and there’s a lot of it


Does social media change our society?

• The visibility and vulnerability of companies increases• People do not want to be told anymore, they expect

interaction• The consumer is more and more empowered• News is now and somewehere. A worldwide crisis is spread

in minutes• Anonymity is not much of an issue anymore• We are not looking for content anymore. It comes to us

and it’s personalized• 24/7



2.Why “personal branding”?


A personal brand means being able to be more visible than others

Social media is just like real life. People will notice you and your work




If you do not manage your own online brand

yourself

Somebody else will……….


Who am I?

• Rob Speekenbrink• http://www.twitter.com/RobSpeekenbrink • [email protected]• Marketing & Communication• Consultant Online








2.How to brand your own person





Build your network

• What makes you tick?• What’s your strategy?• Who do you know?• Behave (also) online• Use your own name• Use LinkedIn, Twitter and Facebook but do it wisely• Choose your own channel(s)• (Start to) blog• Measure your effort


What Facebook can do for you?

• >650 million members worldwide• Social networking search becomes more important than

google• Impact is potentially endless• Opinion in Facebook on products and services is more

important than non-friend opinions• 78% of consumers trust their online experts. Only 14%

trusts advertisements


What LinkedIn can do for you

• 55 million members worldwide• Average user is a 41 year old man with 15 years of

working experience and a household income of > € 90.000

• Over 80% of all companies uses LinkedIn in applications• Your resume is out there.• Network and recommendations are important• Find fellow experts in groups and join in the discussions• Exchange of knowledge will bring you further


What Twitter can do for you

• Modern version of mouth to mouth advertising• News is now on a specific location• 6 degrees of separation?• The news finds you• Influence can be very great• Ideal way to promote your expertise• Ideal way to lead people to your blog• Ideal to start the discussion


Maintaining your network

• Follow and unfollow• Share / blog• Keep participating in discussions• Don’t rush it• Publish and use social media to buzz it• Speak at conferences• Share your presentations, photo’s, video’s

etc• Rate other people’s content• “Like” on Facebook


Be careful

• Much of the content can not be deleted• Google your name, brand and content• Rumors are easily spread but difficult to

delete• Big brother is watching you


4.Do’s and don’t’s of social media

32Workshop “Personal branding” TU DelftTU Delft en Sociale Media

32

Social media do’s and don’ts

• Be honest, factual and do not pretend to be someone you’re not

• Social media are means to do something, not a goal• Admit making mistakes and apologise • Respect each other• Do not try to censor• Do not attack unless you’re absolutely sure• It’s all about perception, not about the truth• Interact• Respect copyrights• Do not misbehave• No marketing

07-04-23

Challenge the future

DelftUniversity ofTechnology

You cannot beat it!Join in (and make mistakes)

Education

Personal branding and social media Young Delft