crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 5

Byliner

What is Byliner.com?

Source : http://byliner.com , http://mashable.com/2011/06/21/byliner-stories/

It's a discovery engine that collates web content to help you find good

stories to read, share and discuss. It also enables you to connect with

your favourite writers, ensuring you never miss a good read.

Long-form bliss

Source : http://www.niemanlab.org/2011/06/a-fan-club-for-writers-byliner-launches/ ,

http://marthaengber.blogspot.in/2011/10/byliner-originals-new-e-short.html

Byliner.com publishes non-fiction narratives by established writers, covering a

variety of topics such as business, sport, culture and politics. These 10,000- to

35,000-word articles are released as 'Byliner originals' and are meant to be read

in a single sitting.

So far, so good

Source: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/04/28/BUIO1J9820.DTL&type=tech ,

http://paidcontent.org/article/419-byliner-has-sold-over-original-100000-e-singles/

Byliner's first e-book – 'Three Cups of Deceit' – had 70,000 downloads within 72

hours of release. More than 40,000 stories have been published by 4,000

authors so far, selling over different 100,000 Byliner Originals in its first six

months.

Beneath the surface – The Pandora of long

form journalism

Source : http://www.wgntv.com/news/eveningnews/webwatchers/wgntv-bylinercom-aims-to-

be-the-pandora-of-long-form-jounalism-20110621,0,4950073.story, http://www.facebook.com

The real innovation is the metadata attached to each article that powers

Byliner’s recommendations to readers. Byliner suggests new authors

and articles to readers based on what they read and share.

Emerging writers get a hand

Source : http://www.twitter.com , http://www.niemanlab.org/2011/06/a-fan-club-for-writers-

byliner-launches/

Byliner.com works because readers can view stories written by their

favourite writers, and also because it acts as the perfect platform to

discover talented new writers and help them make it big.

The competition

Source : http://techcrunch.com/2011/04/19/byliner-launches-with-a-splash-aims-to-disrupt-

long-form-journalism/

Byliner provides long-form content curation like Longreads and

Longform do, but also publishes original non-fiction articles like Atavist,

creating a niche in long-form journalism.

Byliner Originals' biggest competition

Source: http://peopleslab.mslgroup.com , http://techcrunch.com/2011/04/19/byliner-launches-

with-a-splash-aims-to-disrupt-long-form-journalism/#comment-box

As articles/books can now be completed in two hours, Originals will vie

for people's attention with other activities that can be completed in a few

hours, such as films, TV, sports, etc.

Rise of the e-reader market leading to more

long-form content

Source : http://www.thenational.ae/arts-culture/books/the-rise-of-the-e-reader

Amazon pioneered this with the launch of Kindle. It created a pool of

buyers comfortable with consuming content digitally and made

publishing effortless.

A business model for long-form content

Source : http://www.hollywoodreporter.com/news/singles-kindles-240935

Digital publishers such as Byliner benefited from Kindle's creation of

Singles, which are like books but meant to be read in a two-hour sitting,

delivered quickly, without publisher house lags.

Alternative revenue streams for journalists

Source : http://www.latimes.com/entertainment/news/books/la-ca-david-ulin-

20110515,0,3634450.story http://www.marcgunther.com/2011/04/20/journalism-the-internet-

giveth-the-internet-taketh-away/

Journalists are beginning to release works through Byliner and Atavist,

which split the revenue 50:50 with writers. Authors release books faster

this way, making the process more exciting and lucrative.

More People’s Insights Weekly reports

For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

Every week, we dive into one topic for discussion on the MSLGROUP

Insight’s Network and discuss insights and foresights, in three key

areas: crowdsourcing, storytelling and citizenship.

CrowdsourcingMahindra Spark the Rise

Storytelling:@MarsCuriosity

Citizenship#Kony2012

Read People’s Lab insights and foresights

The People’s Lab team shares the insights and foresights from the

MSLGROUP Insights Network on the People’s Insights weekly blog and

the People’s Insights Quarterly magazine.

MSLGROUP Insights

Network

50+ MSLGROUP planners

share and discuss inspiring

projects on corporate

citizenship, crowdsourcing and

storytelling.

People’s Insights

weekly blog

We deep dive into

conversations around one

project -- on the MSLGROUP

Insights Network itself but also

on the broader social web -- to

distill insights and foresights.

People’s Insights

Quarterly magazine

Every quarter, we will compile

the best insights from the

network and the blog in the

iPad-friendly magazine, as a

showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com

Coming soon: People’s Insights Annual

Report

In early January 2013 we will publish the People’s Insights Annual

Report, in which we synthesize our insights from throughout 2012 and

provide foresights for business leaders and change-makers for 2013.

People’s Lab: Crowdsourcing Insights &

Innovation

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and

approach that helps organizations tap into people’s insight for

innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com

For People’s Lab

solutions, contactpascal.beucler@mslgroup.com