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PEDAGOGICAL METHODS FOR TEACHING MARKETING SUBJECTS Dr. Prof. V Raghuraman December 30, 2014

Pedagogical methods for teaching marketing subjects

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Page 1: Pedagogical methods for teaching marketing subjects

PEDAGOGICAL METHODS FOR TEACHING MARKETING SUBJECTS

Dr. Prof. V Raghuraman

December 30, 2014

Page 2: Pedagogical methods for teaching marketing subjects

Contents

Introduction – ice breaking and objective Teaching methods sometime back Current teaching methods Role of ICT in teaching New ways to teach marketing management Case study/ activity Ask forum

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Ice breaking

. Introduce yourself

. Stand in a row

. Share your experience

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Objective

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Objective

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Teaching methods sometime back

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Teaching methods sometime back

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Current teaching methods

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Current teaching methods

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Role of ICT in teaching

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Role of ICT in teaching

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Role of ICT in teaching contd.

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Role of ICT in teaching contd.

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New ways to teach marketing management

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New ways to teach marketing management

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Trendwatching.com

Coca-Cola's first herbal drink should appeal to younger generation: industry experts "trendwatching.com noted that as cities are getting congested due to urbanisation, health issues have also become the people's main concern and healthy food is now a lifestyle”

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Case study / Activity

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Ask forum

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Thank you for your support and active participation!