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Husky Hunt: Social Media Driven Gaming to Engage Students in Information Security Awareness
The technology integration project was designed to use the HuskyHunt framework to measure the impact that digital badges have on player
engagement, learning transfer and players attitudes regarding technology and security.
HuskyHunt: Security Awareness Training for Students
• Teach students practical lessons about Internet and information security awareness topics that they can relate to personally
• Utilize gaming mechanics to increase engagement and participation
• Leverage Social media, specifically Facebook and Twitter to reinforce learning that occurred in the game modules.
• Leverage social media to increase the likelihood that UConn students not participating in HuskyHunt are exposed to the security training.
Answer the questions related to the tip to get points or the Scavenger Hunt
location clue.
Each day log onto huskyhunt.uconn.edu to read the Information Security tip.
1
Points
2
How to HuskyHunt in 4 Easy Steps
Solve the clue and go to the location. Find the HuskyHunt poster with the Husky One Card tip, a QR
code and a URL.
Scan the QR code or go to the URL on the poster to enter the Husky One Card tip and earn points.
Points
3
4
Daily Questions
Social Media
Vendor Merchandise
& Cash Prizes
Security Topics Covered
PII and Spyware
vPC Usage
Antivirus
Internet & Social Media
Password Complexity
Password Protection
Phishing Software Piracy
e-commerce Safety
Strong Passwords are Long and Complex.
#UCONNHUSKYHUNT
Content is Concise and Engaging
•Location poster
•Player scans or enters code for
points
Weekly giveaways from Husky One Card vendors:
3 Grand Prizes:
Incentives
• Majority of vendors would participate again
Marketing Strategy
• Faculty/Staff/Student Listserv • UConn Homepages• UConn Events Calendar• Tweets/Posts• Texts• Campus Newspaper• Semester Involvement Fairs • Dining Services table tents• University Bookstore (ads on
registers)
• Student Union Movie Theatre Screen Advertisements
• UConn Radio PSA • Stall Street News• Shuttle Buses • Student Union Bulletin
Boards• Student Union Tabling
Sample Badge Display
Game Schedule/Organization
Engagement
69.79%
30.21%
Badge DistributionRatio - 2.31:1
Players With Badges % Players W/O Badges %
72.60%
27.40%
Players Sharing on Social Media
Ratio - 2.64:1
Players With Badges % Players W/O Badges %
69.35%
30.65%
Players Creating an AliasRatio - 2.26:1
Players With Badges % Players W/O Badges %
61.64%
38.46%
Players Completing All Modules
Ratio - 1.6:1
Players With Badges % Players W/O Badges %
54.55%45.45%
Players Failing Final As-sessment
Ratio - 1.2:1
Players With Badges % Players W/O Badges %
Player Demographics
25
75
125
175
225
275
325
375
Total Game Registrations
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Total Active Players
205 152 134 124 120 106 104 96 90 86 85 77 77 74 70 68 65 24 35
Active Players with Badges
130 104 93 84 82 70 69 63 61 58 57 51 51 48 45 44 41 18 23
Active Players without Badges
75 48 41 40 38 36 35 33 29 28 28 26 26 26 25 24 24 6 12
2575
125175225
Active Players by Module
Total Active Players Active Players with Badges Active Players without BadgesGame Level
Activ
e Pl
ayer
s
Survey Participants/Engagement
10
30
50
70
90
110
130
150
170
Pre-Game Survey Participants82.2% completion rate
2.5
7.5
12.5
17.5
22.5
27.5
Post-Game Survey Participants93% completion rate
Engagement
5
15
25
35
45
55
65
Alias Creation Statistics
5
15
25
35
45
55
65
75
Social Media Sharing Statistics
•Partnership with One Card Office
• Growth in # of players
•More players completing modules
• Matured process- administration and implementation of game
What Went Well
•Dynamic Point System•Referral program•Level of Assurance Credentialing•Sustain marketing throughout•More challenging questions•More Authentic Activities• i.e. GeoLocation
Improvements for Next Time
How to Implement
• GitHub.com/UConnISO/HuskyHunt
• Future wiki to collect/share materials
