PATANJALI AYURVED LIMITED

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MESSAGE

The concept for forming this Company was to link the rising destiny of millions of rural masses on the one hand and many

more suffering and leading unhealthy urban lifestyle on the other. The Vision of the Respected Swami Ramdevji Maharaj,

the renowned YOGA GURU and Sri Acharya Balkrishnaji, made the concept

into writing through formation of the Company (PATANJALI AYURVED LIMITED).

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VISION & INTRODUCTION PATANJALI AYURVED

LIMITED

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VISION1. Self-independence of India from Swadeshi.

2. To promote Indian product.

3. Make a largest retail chain in all over India both rural and urban market

4. To Provide reasonable price for farmers

5. To fulfill the demand of customers across the India on reasonable price.

6. To Support Indian industries by creating demands of Swadeshi products.

7. To generate employment for youth, skilled/unskilled and professionals.

8. To establish Ayurveda and create biggest market chain for herbal products.

9. To Strengthen Indian economy by replacing foreign products with Swadeshi products.

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INTRODUCTION

Patanjali Ayurved Limited is an Indian FMCG company

Located in the industrial area of Haridwar

Manufactures mineral and herbal products.

Patanjali is the fastest growing fast-moving consumer company in India.

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HISTORY PATANJALI AYURVED LIMITED

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BREIF HISTORY

Acharya Balkrishna established Patanjali Ayurved Limited in 2006 along with Baba Ramdev.

objective of establishing science of Ayurveda in accordance and coordinating with the latest technology and ancient wisdom.

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REVENUES PATANJALI AYURVED LIMITED

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REVENUES Patanjali Ayurveda's annual turnover, ₹5000 crore (US$740 million) for the fiscal 2015–16. ₹2500 crore (US$370 million) for the fiscal 2014–15. ₹1200 crore (US$180 million) for the fiscal 2013–14. ₹ 850 crore (US$130 million) for the fiscal 2012–13. ₹ 450 crore (US$ 67 million) for the fiscal 2011–12.

Future Group which has tied up with Patanjali sells about ₹30 crore (US$4.5 million) worth of Patanjali products every month.

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PRODUCTION PATANJALI AYURVED LIMITED

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PRODUCTION

Patanjali Food and Herbal Park at Haridwar is the main production facility operated by Patanjali Ayurved.

The company plans to establish further units in India and in Nepal.

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PRODUCTS AYURVED

Drishti Eye Drops Patanjali Amla Extract Capsule Patanjali Asvagandha Extract Capsule Patanjali Shilajit Sat Capsule Ashvashila Capsule

HERBS Patanjali Lohasav Bhasma Patanjali Abhrak Bhasma

Patanjali Mandoor Bhasma Patanjali Shankh BhasmaPatanjali Kauri Bhasma Patanjali Seep Bhasma

FOODS Patanjali Chyawanprash

Aarogya Atta Aarogya Buiscuits Patanjali Baseen

Pure Honey

COSMETICS Patanjali Body Lotion Patanjali Face Cream Patanjali Tooth Paste Body Massage Oil

Patanjali Tooth BrushM V S SAI HEMANT 17

PATANJALI PRODUCT MIX &

PRODUCT LINEPATANJALI AYURVED LIMITED

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SALES & DISTRIBUTION Patanjali Ayurved sells through nearly 4000 retail outlets as of 2015.

sells its products online and is planning to open outlets at railway stations and airports.

Has tied up with Pittie Group and Kishore Biyani's Future Group on 9 October 2015.

Patanjali Ayurveda products are also available in modern trade stores including Reliance retail, Hyper city and Star Bazaar apart from online channels.M V S SAI HEMANT 21

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EXPORTS PATANJALI AYURVED LIMITED

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PATANJALI EXPORTS Patanjali Export-Import has been one of the major global sourcing partner for top quality products and services.

Patanjalistores developping export and trading of Fresh Pineapple from Petchburi India.

Patanjalistores is exclusive license holder for exporting and marketing herbal froducts from Patanjali Ayurved Ltd, Hardwar, India to Thailand.

Patanjali is also engaged in spreading Yoga by Swami Ramdev Ji Maharaj.

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COMPETITORS PATANJALI AYURVED LIMITED

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COMPETITORS

1.Dabur india ltd.2.Shri baidyanath 3.Zandu pharmaceutical works 4.The himalaya drug company 5.Charak pharmaceuticals 6.Vicco laboratories 7.The emami group 8.Hamdard (unani) etc.

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MARKETING MIX & MODES OF

OPERATIONPATANJALI AYURVED LIMITED

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PRODUCT LIFE CYCLE OF PATANALI

AYURVED LTD.PATANJALI AYURVED LIMITED

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BENEFITS FOR PATANJALI AYURVED

LIMITEDPATANJALI AYURVED LIMITED

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CHALLENGES & FUTURE

POSSIBILITIESPATANJALI AYURVED LIMITED

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